Skip to main content
COVID-19 news and resources for the Kines community Learn more
  • Intranet

Utility

  • Apply
  • Directory
  • Donate
  • For Employers

Search

Home

Main navigation

  • Academics
  • Research
  • Admissions & Aid
  • Student Services
  • News & Events
  • Alumni & Giving
  • About
  • Apply
  • Directory
  • Donate
  • For Employers
  • Intranet
Labs & Centers
Student looking into a microscope

Main navigation

  • Labs & Centers
    • Assessing Traumatic Head Injury with Neurocognitive Approaches Lab
    • Behavioral Biomechanics Laboratory
    • Brain Behavior Laboratory
    • Center for Race & Ethnicity in Sport
    • Center for Sport Marketing Research
    • Center for Sports Venues & Real Estate Development
    • Child Movement, Activity, & Developmental Health Laboratory
    • Childhood Disparities Research Laboratory
    • Comparative Orthopaedic Rehabilitation Laboratory
    • Environment & Policy Laboratory
    • Exercise & Sport Science Initiative
    • Exercise Oncology Lab
    • Human Bioenergetics Laboratory
    • Integrative Molecular Genetics Laboratory
    • Locomotion Research Laboratory
    • Michigan Center for Sport & Social Responsibility
    • Michigan Center for Sport Management
    • Michigan Concussion Center
    • Michigan Performance Research Laboratory
    • Motor & Visual Development Laboratory
    • Motor Control Laboratory
    • Muscle Biology Laboratory
    • Musculoskeletal Biomechanics & Imaging Laboratory
    • NeuroTrauma Research Laboratory
    • Orthopedic Rehabilitation & Biomechanics Laboratory
    • Physical Activity & Health Laboratory
    • Rehabilitation Biomechanics Laboratory
    • Substrate Metabolism Laboratory
  • Research Areas
  • Faculty Interests
  • Undergraduate Research (UROP)
Back to Labs & Centers

Center for Sport Marketing Research

Bridging theory and practice with innovative sport marketing research
CSMAR Big House
About

The Center for Sport Marketing Research conducts cutting-edge and innovative research in the areas of marketing, sponsorship, new media, and gaming that not only adds to the theory but is also practically relevant. The Center aims to function as a sport marketing-related research hub to furthering knowledge and advancing understanding of today's sport consumers in a variety of sport and entertainment consumption contexts. We seek to disseminate our research through professional journal publications, books, workshops, and conference presentations.

Learn more at csmar.kines.umich.edu.

Contact Info

Website
http://www.csmar.kines.umich.edu/
Director(s)

Dae Hee Kwak, PhD

kwakd@umich.edu
Download CV Michigan Research Expert Profile

Member(s)

Faculty

Stefan Szymanski, PhD

,
stefansz@umich.edu
PhD Student(s)

Zhijing Chen

,
zjchen@umich.edu

Collaborator(s)

  • Sean Pradhan, PhD, Co-Founder of CSMAR
  • Marcus Collins, U-M Ross School of Business

Projects

Sponsorship Activation in NASCAR
Organization's Philanthropic Giving
Athlete Scandal and Recovery
Savoring Events
NBA Jersey Sponsorship Study
rgb(0,39,76)

News

Gamer gloves and compression sleeves: Does performance wear matter in esports?
Dr. Dae Hee Kwak discusses the potential uphill battle esports performance wear faces when appealing to consumers.
September 2, 2021
What if they played the games & nobody came?
March 2, 2020
Facebook-MLB streaming partnership seen as business success, despite backlash
February 20, 2019
Teach Out: Free Speech in Sport
April 16, 2018
Trump tax overhaul upends pro athlete ‘marketability’
April 4, 2018
rgb(0,39,76)
UM logo
School of Kinesiology
830 N. University Ave.
Ann Arbor, MI 48109-1048
CAA HEP logo CAATE logo AKA logo

Menu

  • Intranet
  • Contact Us
  • Job Postings

Social

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Flickr

© 2023 The Regents of the University of Michigan

Site produced by Michigan Creative, a unit of the Office of the Vice President for Communications