Center for Sport Marketing Research
Bridging theory and practice with innovative sport marketing research
The Center for Sport Marketing Research conducts cutting-edge and innovative research in the areas of marketing, sponsorship, new media, and gaming that not only adds to the theory but is also practically relevant. The Center aims to function as a sport marketing-related research hub to furthering knowledge and advancing understanding of today's sport consumers in a variety of sport and entertainment consumption contexts. We seek to disseminate our research through professional journal publications, books, workshops, and conference presentations.
Learn more at csmar.kines.umich.edu.
- Sean Pradhan, PhD, Co-Founder of CSMAR
- Marcus Collins, U-M Ross School of Business
Gamer gloves and compression sleeves: Does performance wear matter in esports?
Dr. Dae Hee Kwak discusses the potential uphill battle esports performance wear faces when appealing to consumers.