Michigan Center for Innovation in Women's Sports
Women in Sports Are Changing the Game. We Aim to Even the Playing Field for Them.
The Michigan Center for Innovation in Women's Sports advances the health, performance, and well-being of athletes across all ages, abilities, and levels of competition. Through groundbreaking research, evidence-based practice, and collaboration, we aim to set a new global standard for equity and excellence in sports.
This initiative is supported by the U-M Strategic Initiative Fund through the Look to Michigan campaign.
Why Now? Why Women's Sports and Female Athlete Health?
Female athletes face unique challenges that are not fully understood, addressed, or prioritized in research and practice. Despite growing participation, visibility, and financial investments, the infrastructure supporting women's health, performance, and sociocultural wellbeing in sport is decades behind.
Some of these challenges include:
- Physiologic: Female athletes face distinct health and performance challenges – including iron deficiency, menstrual irregularities, breast biomechanics, ACL injuries, and pregnancy and postpartum recovery – all of which require more focused research and support.
- Sociocultural: Gender norms, limited representation, and intersection inequities can restrict female athletes' opportunities, sense of belonging, and ability to thrive.
- Mental Health: Female athletes face elevated risks of anxiety, depression, burnout, disordered eating, and body-image concerns – often intensified by unequal resources and pressure to prove themselves.
- Media Representation: Despite record-breaking growth in audiences and revenue, women's sports continue to receive disproportionately limited media coverage, promotion, and investment.
- Financial: Female athletes remain underpaid and undervalued compared with their male peers, both in total compensation and in the share of revenue they help generate.
- Multifaceted Challenges: Inadequate compensation can push female athletes to compete year-round, limiting recovery time and potentially affecting their long-term health, performance, and career longevity.
The center produces practical research designed to shape policy, strengthen practice, and create meaningful change. Findings are shared through peer-reviewed publications, public white papers, and educational resources.
Our Performance & Health Lab studies injury prevention and health across the lifespan. Our Business & Policy Lab examines economic impact, labor, and contracts in women's sports.
Drawing on the expertise of our researchers and practitioners, we deliver tailored, evidence-based strategies that address real-world challenges and opportunities for athletes, sports organizations, leagues, and industry partners.
Services include injury prevention, marketing and branding, strategic partnerships, performance and roster analytics, and NIL strategy for female college athletes.
Center Leadership & Faculty
The center is currently composed of University of Michigan School of Kinesiology faculty and staff. We will collaborate with additional partners across campus and other women's sports-focused organizations.
Lori Ploutz-Snyder, PhD
Co-Founder and Executive Director
Professor, Movement Science
Dean Emerita
Expertise: Design and implementation of exercise for populations with specific medical or age-related conditions
Sandra Hunter, PhD
Co-Founder and Research Director
Professor, Movement Science
Director, NPHM Lab
Expertise: Sex and age differences in athletic performance and neuromuscular function; the female athlete; effects of menopause and sex hormones on female athletes; diabetes-related changes in neuromuscular function; physical activity and resistance training
Ketra Armstrong, PhD
Professor, Sport Management
Director, C-RAES
Director, CEC
Expertise: Race, gender, and the sociocultural implications of sport consumption and sport leadership opportunities and experiences
Abbi Lane, PhD, FAHA
Associate Professor, Applied Exercise Science
Director, LEA Lab
Expertise: Cardiometabolic health in women around pregnancy, postpartum, and perimenopause, resistance training, activity behaviors, and vascular function assessment
Lindsey Lepley, PhD, ATC, FNATA
Associate Professor, Athletic Training
Director, CORL
Expertise: Advancing ACL rehabilitation by uncovering the drivers of muscle weakness and wasting after injury and translating these discoveries into new treatments that restore strength and physical performance in women
Erin Neaton, PhD
Clinical Assistant Professor, Sport Management
Expertise: Contracts, incentives, and athlete performance in men's and women's sports; worker supply and demand in the sport and entertainment industry; socioeconomic determinants of physical activity
Riann Palmieri-Smith, PhD, ATC, FNATA, FNAK
Professor, Athletic Training
Director, ORB Lab
Expertise: Identifying and treating neuromuscular and biomechanical deficits after ACL injury to restore muscle function, optimize knee loading, and protect long-term joint health in women athletes
Richard Paulsen, PhD
Assistant Professor, Sport Management
Expertise: Sport economics; sport labor markets; public policy and sport; data analytics
Marisol Villagomez, MS
Clinical Assistant Professor, Sport Management
Expertise: Sports marketing; community partnerships; event management