Dr. Dae Hee Kwak is an associate professor of Sport Management and director of the Center for Sport Marketing Research (CSMAR) at the University of Michigan School of Kinesiology. Prior to his time at U-M, Dr. Kwak was an assistant professor in the Department of Kinesiology at Indiana University. He completed his PhD in Kinesiology at the University of Maryland.
Dr. Kwak has appeared in numerous media outlets, including Bloomberg, NPR, and the Wall Street Journal. He has published more than 30 articles in peer-reviewed journals, including the Journal of Sport Management, Journal of Business Research, Journal of Business Ethics, Journal of Gambling Studies, Sport Management Review, and European Sport Management Quarterly. He has also published a book, Sport in Korea: History, Development and Management. Dr. Kwak is on the editorial review board for the Journal of Sport Management, Sport Marketing Quarterly, International Journal of Sports Marketing and Sponsorship, Journal of Global Sport Management, and Regional Economies and Policies.
Dr. Kwak has also received multiple awards, including the Research Fellow Award (North American Society for Sport Management) and the Faculty Research Excellence Award (School of Kinesiology). He teaches courses in sport marketing, consumer behavior, and sponsorship-linked marketing at the undergraduate and graduate levels.
Areas of Interest
Sport consumer behavior, sport consumer psychology, and sport media behavior