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Dae Hee Kwak
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Dae Hee Kwak, PhD

  • Associate Professor, Sport Management
  • Director, Center for Sport Marketing Research

About

Dr. Dae Hee Kwak is an associate professor of Sport Management and director of the Center for Sport Marketing Research (CSMAR) at the University of Michigan School of Kinesiology. Prior to his time at U-M, Dr. Kwak was an assistant professor in the Department of Kinesiology at Indiana University. He completed his PhD in Kinesiology at the University of Maryland.

Dr. Kwak has appeared in numerous media outlets, including Bloomberg, NPR, and the Wall Street Journal. He has published more than 40 articles in peer-reviewed journals, including the Journal of Sport Management, Journal of Business Research, Journal of Business Ethics, Sport Management Review, and European Sport Management Quarterly. He has also co-edited a book, Sport in Korea: History, Development and Management. Dr. Kwak is on the editorial review board for the Journal of Sport Management, Sport Marketing Quarterly, International Journal of Sports Marketing and Sponsorship, Journal of Global Sport Management, and Regional Economies and Policies.

Dr. Kwak has also received multiple awards, including the Research Fellow Award (North American Society for Sport Management) and the Faculty Research Excellence Award (School of Kinesiology). He teaches courses in sport marketing, consumer behavior, and sponsorship-linked marketing at the undergraduate and graduate levels.

  • Download CV
  • Michigan Research Expert Profile

Areas of Interest

Sport consumer behavior, sport consumer psychology, and sport media behavior

Contact

Address

SKB 3180

830 North University
Ann Arbor, MI 48109-1048
United States

Phone

(734) 615-2884

Email

kwakd@umich.edu

Social

Twitter

Classes

Course Course Title Credits Term
KINESLGY 685 Res Rotation in Kin 3 - 6 Fall, Spring, Summer, Winter
SM 435 Sport&the Consumer 3 Fall, Winter
SM 439 Spnsrshp Lnkd Mrktng 3 As Arranged, Fall, Winter
SM 550 Mkt Mngmtin Sport 3 Fall

News

Gamer gloves and compression sleeves: Does performance wear matter in esports?
Dr. Dae Hee Kwak discusses the potential uphill battle esports performance wear faces when appealing to consumers.
September 2, 2021
Simone Biles, the greatest gymnast alive, could be the next marketing G.O.A.T. too
Dae Hee Kwak, associate professor of Sport Management, is quoted in an LA Times story on the future marketability of US Olympic gymnast Simone Biles.
July 25, 2021
What if they played the games & nobody came?
March 2, 2020
Facebook-MLB streaming partnership seen as business success, despite backlash
February 20, 2019
View all news stories
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