Sport is a business like no other. There are six important consumer groups that make this business a success. These include: the participant, the spectator, the volunteer the advertiser, the sponsor, and the affinity consumer. These groups have power that makes sports the big business that it is. In this course we will study the role each group plays and the forces impacting their equity to sports. It's a look inside the world of sports business and shows you how it works.

This elective is specific to the SM Marketing & Management Path (Path 1). All students must take at least three credits that are specific to their undeclared track.