Degrees
Many of our graduates work at national sport organizations; big agencies; and industry-leading organizations like ESPN, the NCAA, The New York Times, Under Armour. Others pursue post-graduate studies in business, law, accounting, and urban planning.
Our SM centers research how sport can promote economic and urban development and positive social change. They also also bridge theory and practice with innovative research in the business of sport, including marketing, sponsorship, new media, gaming, and sport industry organizations.
Students in the course Strategy of Sport Organizations stepped into the role of consultants for Angel City FC—the National Women's Soccer League club known for its sellout crowds and bold community impact.
Their challenge: develop research-backed strategies to help the club grow new revenue streams ahead of its upcoming anniversary and major global sporting events. Through hands-on consulting work, students applied what they learn in the classroom to a real-world challenge—working at the intersection of sport, business, and community impact.