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SM 550

Course Info

Course Name
Marketing Management for the Sport Industry
Credit Hours
3
Term
Fall
Instructor
Kwak
RO Name
Mkt Mngmtin Sport
Level
Graduate
Description
This course applies the fundamental concepts in marketing management to managerial decision making in the sport industry. Included in the course are the following: (1) customer orientation to marketing, (2) consumer (or fan) behavior analysis, (3) market segmentation strategies, (4) market research methods, (5) brand management strategies, (6) marketing mix strategies, (7) the development of a strategic marketing plan.
Prerequisites
Kinesiology Graduate status.
Component
SEM
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Ann Arbor, MI 48109-1048
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