Marketing Management for the Sport Industry
Mkt Mngmtin Sport
This course applies the fundamental concepts in marketing management to managerial decision making in the sport industry. Included in the course are the following: (1) customer orientation to marketing, (2) consumer (or fan) behavior analysis, (3) market segmentation strategies, (4) market research methods, (5) brand management strategies, (6) marketing mix strategies, (7) the development of a strategic marketing plan.
Kinesiology Graduate status.