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Michal Lorenc
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Michal (Mike) Lorenc, MA

  • Clinical Assistant Professor, Sport Management
  • Graduate Faculty, Sport Management

About

Michal (Mike) Lorenc is a clinical assistant professor of Sport Management at the University of Michigan School of Kinesiology. He is a 20-year veteran of Google with multiple leadership roles across Google’s global business organization. Lorenc is also the co-owner of AFC Ann Arbor, a minor league soccer team, and co-founder of The Mighty Oak Youth Foundation. He previously taught at Michigan State University. Lorenc earned his master's in educational technology from U-M and an undergraduate degree in marketing & international business from Loyola University of Chicago.

Areas of Interest

Sports marketing in the digital age (digital marketing, social media, video on demand, web based content distribution and monetization)

Contact

Address

SKB 3235

830 North University
Ann Arbor, MI 48109-1048
United States

Phone

(734) 647-5492

Email

[email protected]

Classes

Course Course Title Credits Term
SM 100 SM Seminar 2 As Arranged, Winter, Fall
SM 313 Special Topics 3 As Arranged, Fall, Spring, Winter
SM 499 Strat of Sport Orgs 3 As Arranged, Fall, Winter

News

What does it take to run a sports team?
Sport management faculty member Mike Lorenc is helping undergrads find out through a new partnership with a local soccer club.
October 8, 2024
Crain's Detroit Business: Local businesses see the value of the Detroit Lions brand
September 30, 2024
Michigan News: The implications of a baseball player betting on his own sport
June 7, 2024
The Palm Peach Post: Why hockey's so popular in Florida and how to see the sport for less
May 30, 2024

Sok Spotlight

Mike Lorenc
Clinical assistant sport management professor
November 30, 2023
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School of Kinesiology
830 N. University Ave.
Ann Arbor, MI 48109-1048
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