Skip to main content
  • Faculty & Staff Kintranet

Utility

  • Apply
  • Directory
  • For Employers
  • Giving
  • Spirit Store

Site Search

Home

Main navigation

  • Academics
  • Research
  • Admissions & Financial Aid
  • Student Services
  • News & Events
  • Alumni
  • About
  • Apply
  • Directory
  • For Employers
  • Giving
  • Spirit Store
  • Kintranet
Michal Lorenc
Back to directory

Michal (Mike) Lorenc, MA

  • Clinical Assistant Professor, Sport Management
  • Internship Coordinator, Sport Management (students with last names Q-Z)
  • Graduate Faculty, Sport Management

About

Michal (Mike) Lorenc is a clinical assistant professor of Sport Management at the University of Michigan School of Kinesiology. He is a 20-year veteran of Google with multiple leadership roles across Google’s global business organization. Lorenc is also the co-owner of AFC Ann Arbor, a minor league soccer team, and co-founder of The Mighty Oak Youth Foundation. He previously taught at Michigan State University. Lorenc earned his master's in educational technology from U-M and an undergraduate degree in marketing & international business from Loyola University of Chicago.

Areas of Interest

Sports marketing in the digital age (digital marketing, social media, video on demand, web based content distribution and monetization)

Contact

Address

SKB 3235

830 North University
Ann Arbor, MI 48109-1048
United States

Phone

(734) 647-5492

Email

[email protected]

Classes

Course Course Title Credits Term
SM 100 SM Seminar 3 As Arranged, Fall, Winter
SM 313 Special Topics 3 As Arranged, Fall, Spring, Winter
SM 499 Strat of Sport Orgs 3 As Arranged, Fall, Winter
SM 514 Strat Mngmt in Sport 3 Winter, Fall

News

Featured
WCMU Public Media: Michigan bettors spend record amount on sports gambling
January 8, 2025
What does it take to run a sports team?
Sport management faculty member Mike Lorenc is helping undergrads find out through a new partnership with a local soccer club.
October 8, 2024
Crain's Detroit Business: Local businesses see the value of the Detroit Lions brand
September 30, 2024
Michigan News: The implications of a baseball player betting on his own sport
June 7, 2024

Sok Spotlight

Mike Lorenc
Clinical assistant sport management professor
November 30, 2023
UM logo
School of Kinesiology
830 N. University Ave.
Ann Arbor, MI 48109-1048
CAA HEP logo CAATE logo AKA logo

Menu

  • Contact Us
  • Job Postings
  • Privacy Notice
  • Provide Website Feedback

Social

  • LinkedIn
  • Instagram
  • Facebook
  • X/Twitter
  • YouTube
  • Flickr

© 2026 The Regents of the University of Michigan

Site produced by Michigan Creative, a unit of the Office of the Vice President for Communications