The Center for Sport Marketing Research conducts cutting-edge and innovative research in the areas of marketing, sponsorship, new media, and gaming that not only adds to the theory but is also practically relevant. The Center aims to function as a sport marketing-related research hub to furthering knowledge and advancing understanding of today's sport consumers in a variety of sport and entertainment consumption contexts. We seek to disseminate our research through professional journal publications, books, workshops, and conference presentations.

Learn more at csmar.kines.umich.edu.