The Business of Sport
The Business of Sport
These centers bridge theory and practice with innovative research in the business of sport, including marketing, sponsorship, new media, gaming, and sport industry organizations.
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Affiliated Labs
Illuminating and addressing the implications of race and ethnicity in sport to advance theory and improve practice
Bridging theory and practice with innovative sport marketing research
Using sport as a platform for real economic and urban development
Helping businesses use the power of sport for positive social change
Researching and disseminating knowledge about sport management
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Affiliated Faculty
Dae Hee Kwak, PhD
Areas of Interest
Sport consumer behavior, sport consumer psychology, and sport media behavior
Stefan Szymanski, PhD
Areas of Interest
Sports management and economics; sport history, culture and society; European sport and the internationalization of sport; international sports federations and the governance of sport.
NaRi Shin, PhD
Areas of Interest
Sport participation of diasporic and minoritized communities in the US; Korean diaspora and its relation to sport development; Sport development in the global context; Sport for development and peace
Kathryn Heinze, PhD
Areas of Interest
Organizational and institutional change, sport and social issues.
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