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Research Areas
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  • Labs & Centers
    • Behavioral Biomechanics Laboratory
    • Brain Behavior Laboratory
    • Center for Race & Ethnicity in Sport
    • Center for Sport Marketing Research
    • Center for Sports Venues & Real Estate Development
    • Child Movement, Activity, & Developmental Health Laboratory
    • Childhood Disparities Research Laboratory
    • Comparative Orthopaedic Rehabilitation Laboratory
    • Environment & Policy Laboratory
    • Exercise & Sport Science Initiative
    • Exercise Oncology Lab
    • Human Bioenergetics Laboratory
    • Integrative Molecular Genetics Laboratory
    • Locomotion Research Laboratory
    • Michigan Center for Sport & Social Responsibility
    • Michigan Center for Sport Management
    • Michigan Concussion Center
    • Michigan Performance Research Laboratory
    • Motor & Visual Development Laboratory
    • Motor Control Laboratory
    • Muscle Biology Laboratory
    • Musculoskeletal Biomechanics & Imaging Laboratory
    • NeuroTrauma Research Laboratory
    • Orthopedic Rehabilitation & Biomechanics Laboratory
    • Physical Activity & Health Laboratory
    • Rehabilitation Biomechanics Laboratory
    • Substrate Metabolism Laboratory
  • Research Areas
    • Injury Prevention & Rehabilitation
    • Movement for Health & Well-Being
    • Childhood Physical Activity & Development
    • Community Impact
    • The Business of Sport
    • University-Wide Initiatives
  • Faculty Interests
  • Undergraduate Research (UROP)

The Business of Sport

The Business of Sport

These centers bridge theory and practice with innovative research in the business of sport, including marketing, sponsorship, new media, gaming, and sport industry organizations.

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Affiliated Labs

The CIAA Arena

Center for Race & Ethnicity in Sport

Illuminating and addressing the implications of race and ethnicity in sport to advance theory and improve practice
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CSMAR Big House

Center for Sport Marketing Research

Bridging theory and practice with innovative sport marketing research
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Dr. Mark Rosentraub (center) at Titletown / Lambeau Field in Green Bay, WI

Center for Sports Venues & Real Estate Development

Using sport as a platform for real economic and urban development
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MCSSR photo of fun run participants

Michigan Center for Sport & Social Responsibility

Helping businesses use the power of sport for positive social change
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Sport Management students, faculty, and alumni

Michigan Center for Sport Management

Researching and disseminating knowledge about sport management
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Affiliated Faculty

Dae Hee Kwak
Dae Hee Kwak, PhD
Areas of Interest
Sport consumer behavior, sport consumer psychology, and sport media behavior
Lab:
Center for Sport Marketing Research
Stefan Szymanski
Stefan Szymanski, PhD
Areas of Interest
Sports management and economics; sport history, culture and society; European sport and the internationalization of sport; international sports federations and the governance of sport.
Lab:
Center for Sport Marketing Research, Center for Sports Venues & Real Estate Development, Michigan Center for Sport Management
NaRi Shin
NaRi Shin, PhD
Areas of Interest
Sport participation of diasporic and minoritized communities in the US; Korean diaspora and its relation to sport development; Sport development in the global context; Sport for development and peace
Lab:
Michigan Center for Sport Management
Heinze headshot
Kathryn Heinze, PhD
Areas of Interest
Organizational and institutional change, sport and social issues.
Lab:
Michigan Center for Sport Management
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School of Kinesiology
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Ann Arbor, MI 48109-1048
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