The Business of Sport
The Business of Sport
These centers bridge theory and practice with innovative research in the business of sport, including marketing, sponsorship, new media, gaming, and sport industry organizations.
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Affiliated Labs
Illuminating and addressing the implications of race and ethnicity in sport to advance theory and improve practice
Grounded in research. Driven by impact. Focused on the future of sport.
Bridging theory and practice with innovative sport marketing research
Using sport as a platform for real economic and urban development
Optimizing physical performance and health across all ages and abilities
Helping businesses use the power of sport for positive social change
Researching and disseminating knowledge about sport management
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Affiliated Faculty
Mark Rosentraub, PhD
Areas of Interest
Economic, community, and social development; urban policy, management, and administration; public finance; the economics and management of sports; tourism, amenities, social and economic development...
Kathryn Heinze, PhD
Areas of Interest
Organizational and institutional change in sport
Zachary Binkley, PhD
Areas of Interest
Sport data and analytics, innovation, and Web3 technology
Ketra Armstrong, PhD
Areas of Interest
Sports marketing; sport consumer behavior; impact of race and/or gender on sport consumption; sport behaviors of women and consumers of African descent.
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