The Business of Sport
The Business of Sport
These centers bridge theory and practice with innovative research in the business of sport, including marketing, sponsorship, new media, gaming, and sport industry organizations.
rgb(255,203,5)
rgb(0,39,76)
Affiliated Labs
Illuminating and addressing the implications of race and ethnicity in sport to advance theory and improve practice
Bridging theory and practice with innovative sport marketing research
Using sport as a platform for real economic and urban development
Helping businesses use the power of sport for positive social change
Researching and disseminating knowledge about sport management
rgb(0,39,76)
Affiliated Faculty
Dae Hee Kwak, PhD
Areas of Interest
Sport consumer behavior, sport consumer psychology, and sport media behavior
Nikolas Webster, PhD
Areas of Interest
Psychology of sport fans; sport consumer behavior; sport entrepreneurship; sports, tourism, & economic development
Ketra Armstrong, PhD
Areas of Interest
Sports marketing; sport consumer behavior; impact of race and/or gender on sport consumption; sport behaviors of women and consumers of African descent.
NaRi Shin, PhD
Areas of Interest
Sport participation of diasporic and minoritized communities in the US; Korean diaspora and its relation to sport development; Sport development in the global context; Sport for development and peace
rgb(254,254,255)
rgb(0,39,76)