The Business of Sport
The Business of Sport
These centers bridge theory and practice with innovative research in the business of sport, including marketing, sponsorship, new media, gaming, and sport industry organizations.
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Affiliated Labs
Illuminating and addressing the implications of race and ethnicity in sport to advance theory and improve practice
Bridging theory and practice with innovative sport marketing research
Using sport as a platform for real economic and urban development
Helping businesses use the power of sport for positive social change
Researching and disseminating knowledge about sport management
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Affiliated Faculty
Dae Hee Kwak, PhD
Areas of Interest
Sport consumer behavior, sport consumer psychology, and sport media behavior
Kathryn Heinze, PhD
Areas of Interest
Organizational and institutional change in sport
Kathy Babiak, PhD
Areas of Interest
Sport and social impact, corporate social responsibility, organizational theory, interorganizational relationships, strategic alliances.
Ketra Armstrong, PhD
Areas of Interest
Sports marketing; sport consumer behavior; impact of race and/or gender on sport consumption; sport behaviors of women and consumers of African descent.
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