The Business of Sport
The Business of Sport
These centers bridge theory and practice with innovative research in the business of sport, including marketing, sponsorship, new media, gaming, and sport industry organizations.
Affiliated Labs
Illuminating and addressing the implications of race and ethnicity in sport to advance theory and improve practice
Bridging theory and practice with innovative sport marketing research
Using sport as a platform for real economic and urban development
Helping businesses use the power of sport for positive social change
Researching and disseminating knowledge about sport management
Affiliated Faculty
Rod Fort, PhD
Areas of Interest
Sport economics; regulation; microeconomics.
Stacy-Lynn Sant, PhD
Areas of Interest
Sport event impact; destination marketing; media discourse; event-based strategies for social and economic development.
Judith Grant Long, PhD
Areas of Interest
1) The intersection of sports, tourism, city planning and economic development. 2) Finance and delivery of sports and touristic infrastructures via public-private partnerships. 3) Planning for sports...
Dae Hee Kwak, PhD
Areas of Interest
Sport consumer behavior, sport consumer psychology, and sport media behavior