The Business of Sport
The Business of Sport
These centers bridge theory and practice with innovative research in the business of sport, including marketing, sponsorship, new media, gaming, and sport industry organizations.
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Affiliated Labs
Illuminating and addressing the implications of race and ethnicity in sport to advance theory and improve practice
Bridging theory and practice with innovative sport marketing research
Using sport as a platform for real economic and urban development
Helping businesses use the power of sport for positive social change
Researching and disseminating knowledge about sport management
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Affiliated Faculty
Stacy-Lynn Sant, PhD
Areas of Interest
Human rights strategies; sustainable development; event legacy; stakeholder engagement; event media
Jan Boehmer, PhD
Areas of Interest
Sport media, sport consumer behavior, sport marketing, and data analytics
Richard Paulsen, PhD
Areas of Interest
Sport economics, sport labor markets, public policy and sport, and data analytics
Stefan Szymanski, PhD
Areas of Interest
Sports management and economics; sport history, culture and society; European sport and the internationalization of sport; international sports federations and the governance of sport.
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