The Business of Sport
The Business of Sport
These centers bridge theory and practice with innovative research in the business of sport, including marketing, sponsorship, new media, gaming, and sport industry organizations.
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Affiliated Labs
Illuminating and addressing the implications of race and ethnicity in sport to advance theory and improve practice
Grounded in research. Driven by impact. Focused on the future of sport.
Bridging theory and practice with innovative sport marketing research
Using sport as a platform for real economic and urban development
Optimizing physical performance and health across all ages and abilities
Helping businesses use the power of sport for positive social change
Researching and disseminating knowledge about sport management
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Affiliated Faculty
Ketra Armstrong, PhD
Areas of Interest
Sports marketing; sport consumer behavior; impact of race and/or gender on sport consumption; sport behaviors of women and consumers of African descent.
Judith Grant Long, PhD
Areas of Interest
1) The intersection of sports, tourism, city planning and economic development. 2) Finance and delivery of sports and touristic infrastructures via public-private partnerships. 3) Planning for sports...
Jan Boehmer, PhD
Areas of Interest
Sport media, sport consumer behavior, sport marketing, and data analytics
Kathy Babiak, PhD
Areas of Interest
Sport and social impact, corporate social responsibility, organizational theory, interorganizational relationships, strategic alliances.
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