The Business of Sport
The Business of Sport
These centers bridge theory and practice with innovative research in the business of sport, including marketing, sponsorship, new media, gaming, and sport industry organizations.
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Affiliated Labs
Illuminating and addressing the implications of race and ethnicity in sport to advance theory and improve practice
Grounded in research. Driven by impact. Focused on the future of sport.
Bridging theory and practice with innovative sport marketing research
Using sport as a platform for real economic and urban development
Optimizing physical performance and health across all ages and abilities
Helping businesses use the power of sport for positive social change
Researching and disseminating knowledge about sport management
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Affiliated Faculty
Brian McCullough, PhD
Areas of Interest
Sport and the natural environment; environmental impacts of the sport sector, sporting events, and spectators; managerial decision making and strategic prioritization and development; environmental...
Judith Grant Long, PhD
Areas of Interest
1) The intersection of sports, tourism, city planning and economic development. 2) Finance and delivery of sports and touristic infrastructures via public-private partnerships. 3) Planning for sports...
Kathryn Heinze, PhD
Areas of Interest
Organizational and institutional change in sport
Nikolas Webster, PhD
Areas of Interest
Psychology of sport fans; sport consumer behavior; sport entrepreneurship; sports, tourism, & economic development
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