Master's in Sport Management

Program Overview

Our Master of Science in Sport Management program attracts quality students from around the globe. Led by a world-class faculty, we offer our students a unique educational experience by exposing them to a wide array of information required to manage the sport enterprise, such as: entrepreneurship, urban planning, finance, economics, diversity, social justice, corporate social responsibility, marketing (sponsorship, sales, and consumer behavior), law, globalization, and organizational behavior.

In addition to having faculty with expert knowledge of sport business and an unparalleled commitment to our students’ learning process, we also expose our students to the unique insights of leading sport industry executives – affording them ‘one-of-a kind’ opportunities to participate in valuable ‘real-life’ projects, activities, and experiences. As such, we equip and empower our students for the wealth of leadership opportunities in the youth, community, collegiate, professional, and international sectors of the multi-faceted sport industry, and in related corporate entities. The features of our Sport Management master's program, combined with the unparalleled resources of our University, allow us to redefine the Business of Sport… with the Michigan Difference!

  • U-M graduate students at the Big House
Top 5 reasons
to Get a Master’s Degree in Sport Management at Michigan
Unparalleled resources on the U-M campus and in the local collegiate/professional sport communities
Participate in valuable "real-life" projects, activities, and experiences
Networking with outstanding alumni
Small class sizes
World-class faculty
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About Our
Master's Program
Fall Deadline


Sport Management Master's Curriculum

The Master of Science in Sport Management program is appropriate for individuals who have a desire to learn about the nuances of managing the sport enterprise. The program is suitable for students in various academic disciplines including but not limited to: sport studies, business/management, marketing, finance/economics, health sciences, and social sciences. It is also appropriate for individuals seeking to improve their marketability for a career in the sport industry, and for sport industry professionals seeking knowledge for career advancement. Students must complete a minimum of 30 credit hours, including:

Core Curriculum (15 hours)

  • SM 503 Legal Aspects of Sport (3 credits)
  • SM 509 Financial Management for the Sport Industry (3 credits)
  • SM 532 Organizational Behavior & Human Resources (3 credits)
  • SM 514 Strategic Management in Sport (3 credits)
  • SM 550 Marketing Management for the Sport Industry (3 credits)

Other Requirements (15+ hours)

  • KINESLGY 615 Philosophy of Science and Research (3 credits)
  • Sport Management elective(s) (3+ credits)
  • Graduate-level statistics (3-4 credits)

Note: The remainder of the 30 credits will be from appropriate graduate-level courses offered by the School or by other U-M graduate programs.

The courses you take will vary, depending on your educational goals.  Courses taken for graduate credit will carry SM or KINESLGY program codes, and are numbered 500 and above.

Browse only SM courses in the Course Catalog

Browse only KINESLGY courses in the Course Catalog

Browse entire Course Catalog

Thesis Option

A student with a B+ average for the first twelve credit hours of graduate work will be permitted to proceed with writing a master’s thesis. In addition to a thesis advisor, the student must have two other faculty members serve on his/her thesis committee. Students considering writing a thesis are strongly encouraged to discuss possible topics with potential thesis advisors soon after entering the program.

Sport Management Graduate Faculty

Our Sport Management graduate faculty are leaders in their fields, and have a variety of interests and specialties. Here's a list:

  • Ketra Armstrong, PhD: Sports marketing; sport consumer behavior; impact of race and/or gender on sport consumption; sport behaviors of women and consumers of African descent.
  • Kathy Babiak, PhD: Sport and social impact, corporate social responsibility, organizational theory, interorganizational relationships, strategic alliances.
  • Rod Fort, PhD: Sport economics; regulation; microeconomics.
  • Kathryn Heinze, PhD: Organizational and institutional change, sport and social issues.
  • Dae Hee Kwak, PhD: Sport Consumer Behavior, Sport Consumer Psychology, Sport Media Behavior, and Cognitive Biases and Emotion.
  • Judith Grant Long, PhD: 1) The intersection of sports, tourism, city planning and economic development; 2) Finance and delivery of sports and touristic infrastructures via public-private partnerships; 3) Planning for sports and tourism mega-projects, with a current focus the Olympic Games; 4) Assessing and improving host city experiences and outcomes; 5) Fieldwork-based teaching models, studio pedagogy.
  • Mark Rosentraub, PhD: Economic, community, and social development; urban policy, management, and administration; public finance; the economics and management of sports; tourism, amenities, social and economic development; regional and local governance.
  • Stacy-Lynn Sant, PhD: Sport event impact; destination marketing; media discourse; event-based strategies for social and economic development.
  • Stefan Szymanski, PhD: Sports management and economics; sport history, culture and society; European sport and the internationalization of sport; international sports federations and the governance of sport.
  • Wenche Wang, PhD: Sports Economics (Two-Sided Markets, Antitrust), Analytic, Research Methods, Game Theory, Industrial Organization.

Alumni Spotlight

Kyle O’Neill (MA 2011)
Executive Assistant, U-M Athletic Department

When I returned to campus in Fall 2010 for the start of my first term in the Sport Management Masters program, I knew I was going to be receiving a quality education based on what previous friends had gotten from the degree. What I didn't expect was the path that would go into it. "Sport today is not like it used to be. Facility managers don't just manage facilities; marketing cannot be a silo in its operations; management doesn't have the luxury of just one specialty. Everything is blended together given the fast-paced atmosphere of the industry.  "What makes the SM program so unique is the fact that you get a feel of everything you need to know in the sports world in just 30 credits. At first, it seemed like it was not going to be enough time to cover all vital aspects of the professional world, but thanks to an experienced faculty and an intense, but manageable, schedule they give you, the 30 credits feels like 120 in terms of the knowledge acquired by the end of your time there. "If not for the Sport Management program, I wouldn't be at the Michigan Athletic Department nor pursuing my many other goals within the industry at such a nascent point in my career.

Katy Hepner (MA 2011)
Events Coordinator, U-M Athletic Department

The Sport Management MA program taught me how to work successfully in groups in topics such as marketing, management, and finance.  This group work simulates many projects I’ve had to complete in teams in my full-time job.  The faculty is tremendous in the guidance they provide.  Their real-world work experience and countless examples really mentor graduate students toward future career goals.

Forms & Bulletins

Bulletins contain important information about graduate study in the University of Michigan School of Kinesiology. They provide key information about academic program requirements, rules, and regulations of our School. Please also consult U-M’s Rackham School of Graduate Studies website at for more expansive and detailed information.