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SM 428

Course Info

Course Name
Experiential Marketing In Sport
Credit Hours
3
Term
As Arranged
Winter
Fall
Instructor
Wade
RO Name
Exp Mktg In Sport
Level
Undergraduate
Description

This course is designed to introduce students to the conceptual frameworks and the managerial practices associated with Experiential Marketing in the professional sports industry from a team, league and brand perspective.

This elective is specific to the SM Marketing & Management Path (Path 1). All students must take at least three credits that are specific to their undeclared track.

Prerequisites
SM 246
Component
LEC
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Ann Arbor, MI 48109-1048
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