Ron Wade is a clinical assistant professor of Sport Management at the University of Michigan School of Kinesiology. Prior to his time at U-M, he was the director of marketing for the Detroit Tigers.
Wade received his Master of Arts in Sports Administration at Wayne State University. His academic interests include traditional and digital marketing, media, and communications, with a focus on social media.
|SM 444||Sales Management in the Sport Industry||3||Fall, Winter||Wade|
Course Name RO: Sales Mng in Spt Ind
Course Level: Undergraduate
This course is designed to provide students with the theory, the conceptual framework and the managerial practices associated with sales management in the sport industry. Course covers (a) strategic sales Force management, (b) the personal selling process - relationship selling process, prospecting, planning the sales call, and successful sales presentation methods, (c) the organizing, staffing and training of the sales force, and (d) sales force operations.
Prerequisites: SM 346; SM Level II.