KINESLGY 506
Course Info
Course Name
Managing a Professional Sport Franchise
Credit Hours
2
Term
Winter
As Arranged
RO Name
Mngng Prof Spt Fran
Level
Graduate
Description
In an effort to provide students with the conceptual and pragmatic background necessary to understand the various functional areas of a professional sport franchise, the course will address the following topics: the evolution and state of professional sports; different types of ownership; the structure and operations of front offices; team economics and decision-making; relationships among leagues, teams players, and unions; player salaries and collective bargaining agreements; corporate marketing and sponsorship; ticket sales and branding; public relations and communications; broadcast agreements; the staging of professional sports events.
Prerequisites
Graduate status.
Component
LEC