Jake's love of sports played a central role throughout his life, both as a participant and a fan. From early on, his goal was to work in the sports industry. That passion led him to the highly regarded U-M Sport Management program where, along with being an avid Wolverine supporter, he was an engaged student and demonstrated his leadership skills as president of the Sport Business Association (SBA). Jake credited the SM program with providing him an opportunity to pursue his dream and begin his own career working at the Detroit Pistons.

Despite his too short life, Jake touched many people and impacted their lives in a positive way. To many of his peers, Jake was a loyal friend, leader, mentor, and support system, helping to make the Sport Management program feel like home. We are creating the scholarship to celebrate Jake's memory and to help students with limited financial resources realize their goal of a degree in Sport Management and a career in the sports business world. The scholarship will continue Jake’s legacy, paying it forward by helping others achieve their goals.

--Gene Goldberg and Amy Lazarus
Parents of Jake Goldberg, SM '16