Katherine Babiak


Dr. Kathy Babiak is currently an Associate Professor of Sport Management in the School of Kinesiology. Prior to her time at U-M, Dr. Babiak was Co-Director of Sport, Health and Activity Research and Policy (SHARP) for Women and Girls and was a sessional instructor for HR Management in Leisure and Sport Agency in the University of British Columbia, Vancouver where she completed her Ph.D. Dr. Babiak has published numerous articles in peer-reviewed journals, including the International Journal of Sport Management and Marketing, PLOS ONE, and Sport Marketing Quarterly. She has received more than a million dollars in grant funding from organizations such as SHARP and the Social Sciences and Humanities Research Council of Canada . She is an ad-hoc reviewer for multiple journals on Sport Management, and is a member of several professional organizations, including faculty affiliate for UM's Center for entrepreneurship and Center for Social Impact. She has also been invited to speak about Sports Management in numerous summits around the world, with her article "More than just a game? Corporate Responsibility and Super Bowl XL" named as Sport Marketing Quarterly's top 20 articles in 20 years.

Dr. Kathy Babiak's main line of research focuses on the inter-organizational partnerships sport organizations create. These relationships can be in the form of partnerships, sponsorship or philanthropic interactions. She has explored the key strategic factors motivating sport organizations to enter into partnership relationships with other organizations in the non-profit, government and private sectors. Her research also examines the interaction and exchange dynamics involved in managing a diverse network of partners, with the objective to understand what factors are perceived to contribute to more effective relations between organizations. Babiak's interest in interorganizational relationships has been extended to investigations of public-private partnerships, and of relationship marketing practices in both amateur and professional sport contexts such as the National Basketball Association, and the International Olympics Committee. Her most recent research project explores the corporate social responsibility (CSR) activities of professional sport organizations (NBA, NHL, MLB and NFL) to better understand why sport organizations choose to ally themselves with particular causes (such as the NBA's efforts in literacy), and how the organizations involved benefit from these CSR activities.

Areas of interest

Organizational theory, interorganizational relationships, strategic alliances, relationship marketing, Olympic sport.


OBL 2120
1402 Washington Hts.
Ann Arbor, MI 48109-2013
(734) 763-6922
(734) 647-2808


Course Course Title Credits Term Instructor
KINESLGY 514 Strategic Management in Sport 3 Winter Babiak
Course Name RO: Strat Mngmt in Sport
Course Level: Graduate
This course addresses issues to consider, and approaches to use, in determining: (a) the strategic direction of sport organizations and (b) how such strategic directions can be most effectively implemented and managed. To make these decisions, managers must accurately assess and take into account (1) threats and opportunities in the organization's environment, (2) the organization's strengths and weaknesses, and (3) the values of top management.
Prerequisites: Graduate status.
Component: LEC
SM 499 Strategy of Sport Organizations 3 As Arranged Babiak
Course Name RO: Strategy Sport Org
Course Level: Undergraduate
Strategy of Sport Organizations --- This is a capstone class for Sport Management students. This course will study the links between the organization, its strategy and environment. Students will be required to integrate knowledge gained in the core sport management curriculum, including required and elective courses focused on specific functional areas (accounting, finance, marketing, and statistics). This class synthesizes these functional areas to provide a total enterprise perspective on strategy. Students will apply course concepts to the analysis of client-based projects.
Prerequisites: Sport Management Major & Senior Standing
Component: LEC
SM 432 Human Resource Management in Sport 3 Winter Babiak
Course Name RO: Hum Res Mang in Spt
Course Level: Undergraduate
Human resources are argued to be an organization's most important asset. Effectively managing human resources enables an organization to survive and thrive in today's competitive environment. This course is designed to provide students with an understanding of the functions, the basic concepts, and the principles of Human Resource Management, and prepare them for their first sport related employment as either manager or employee. The course will explore HRM theories, research and discuss current issues, trends and practices emphasizing the fundamentals of managing individuals and groups.
Prerequisites: Junior status.
Component: LEC