Kathy Babiak

Dr. Kathy Babiak


Dr. Kathy Babiak is an associate professor of Sport Management and director of the Michigan Center for Sport & Social Responsibility at the University of Michigan School of Kinesiology. Additionally, she was a co-founder of the Sport, Health and Activity Research and Policy (SHARP) Center for Women and Girls. Dr. Babiak completed her PhD in Leisure and Sport Management at the University of British Columbia.

Dr. Babiak has published numerous articles in peer-reviewed journals, including the Journal of Sport ManagementSport Management Review, Nonprofit and Voluntary Sector Quarterly, and the Journal of Business Ethics (JBE). She is associate editor for the European Sport Management Quarterly, and on the editorial board of numerous sport management journals. Dr. Babiak is a member of several professional organizations, including the North American Society for Sport Management (NASSM), and is a faculty affiliate for U-M's Center for Entrepreneurship and Center for Social Impact. She has been invited to speak about sport management and social responsibility as a keynote at numerous international events and conferences. Her article "More Than Just a Game? Corporate Responsibility and Super Bowl XL" was named one of Sport Marketing Quarterly's "Top 20 Articles in 20 Years." Dr. Babiak is a NASSM Research Fellow, and she was the recipient of 2017-18 Kinesiology Student’s Choice Award for Teaching Excellence.

Dr. Babiak has received more than one million dollars in grant funding from organizations such as the Women's Sport Foundation and the Social Sciences and Humanities Research Council of Canada. Her main line of research focuses on sport and social impact. In this area, she explores how organizations devise social responsibility strategies to maximize the value and benefit to both organizations and to society.

Dr. Babiak's most recent research explores the corporate social responsibility (CSR) activities of professional sport organizations (NBA, NHL, MLB and NFL) to better understand how teams and leagues benefit from these CSR activities, why sport organizations choose to ally themselves with particular causes (such as the NFL’s efforts around physical activity, or Premier League teams’ emphasis on mental health), and what is the social impact of these efforts.

Areas of interest

Sport and social impact, corporate social responsibility, organizational theory, interorganizational relationships, strategic alliances.


OBL 2120
1402 Washington Hts.
Ann Arbor, MI 48109-2013
(734) 763-6922
(734) 647-2808


Course Course Title Credits Term Instructor
SM 514 Strategic Management in Sport 3 Winter Babiak
Course Name RO: Strat Mngmt in Sport
Course Level: Graduate
This course addresses issues to consider, and approaches to use, in determining: (a) the strategic direction of sport organizations and (b) how such strategic directions can be most effectively implemented and managed. To make these decisions, managers must accurately assess and take into account (1) threats and opportunities in the organization's environment, (2) the organization's strengths and weaknesses, and (3) the values of top management.
Prerequisites: Graduate status.
Component: LEC
SM 499 Strategy of Sport Organizations 3 As Arranged Babiak
Course Name RO: Strategy Sport Org
Course Level: Undergraduate
Strategy of Sport Organizations --- This is a capstone class for Sport Management students. This course will study the links between the organization, its strategy and environment. Students will be required to integrate knowledge gained in the core sport management curriculum, including required and elective courses focused on specific functional areas (accounting, finance, marketing, and statistics). This class synthesizes these functional areas to provide a total enterprise perspective on strategy. Students will apply course concepts to the analysis of client-based projects.
Prerequisites: Sport Management Major & Senior Standing
Component: LEC
SM 432 Human Resource Management in Sport 3 Winter Babiak
Course Name RO: Hum Res Mang in Spt
Course Level: Undergraduate
Human resources are argued to be an organization's most important asset. Effectively managing human resources enables an organization to survive and thrive in today's competitive environment. This course is designed to provide students with an understanding of the functions, the basic concepts, and the principles of Human Resource Management, and prepare them for their first sport related employment as either manager or employee. The course will explore HRM theories, research and discuss current issues, trends and practices emphasizing the fundamentals of managing individuals and groups.
Prerequisites: Junior status.
Component: LEC