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Simone Biles, the greatest gymnast alive, could be the next marketing G.O.A.T. too

Dae Hee Kwak, associate professor of Sport Management, is quoted in an LA Times story on the future marketability of US Olympic gymnast Simone Biles.
Simone Biles on balance beam

Dae Hee Kawk, associate professor of Sport Management, is quoted in an LA Times story "Simone Biles, the greatest gymnast alive, could be the next marketing G.O.A.T. too." He discusses the future marketability of Biles. 

Read the full LA Times article at myumi.ch/VPEBD.