Ronaldo Is Hawking One of the World’s Riskiest Derivatives
Cristiano Ronaldo sent out a tweet recently that announced his new partnership with EXNESS, an online brokerage based in Cyprus. Partnering with risky trading companies has become a trend in among European soccer icons. This is quickly causing many to question the legitimacy of these companies and the morality of these partnership decisions. Dae Hee Kwak, of U-M Kinesiology, remains optimistic about the effects of the partnership on the teams though, saying that “Ronaldo and Real Madrid have nothing to lose.”
- Read more from the Bloomberg Businessweek article by Donal Griffin at myumi.ch/J21ee
- Dr. Kwak's faculty profile
- Center for Sport Marketing Research (Dr. Kwak is director)