The Red Wings say they have sold out all of the home games in Little Caesars Arena, and the Pistons tout their brisker sales after leaving The Palace of Auburn Hills.
And yet, a sea of red seats lie empty while they play.
“Unless somebody is doing surveys, we can’t know why purchased seats are empty,” said Rodney Fort, a professor of sport management at the University of Michigan. “Listing possibilities is easy.”
Among them, Fort said, the Wings’ and Pistons’ seasons have just started, people time their commutes with new routes and places to park, “a pretty great World Series” that just ended and some warmer-than-usual weather in October.