Kathy Babiak

Associate Professor, Sport Management
Co-Director, Michigan Center for Sport Management

About

Babiak's main line of research focuses on the interorganizational partnerships sport organizations create. These relationships can be in the form of partnerships, sponsorships or philanthropic interactions. She has explored the key strategic factors motivating sport organizations to enter into partnership relationships with other organizations in the non-profit, government and private sectors. Her research also examines the interaction and exchange dynamics involved in managing a diverse network of partners, with the objective to understand what factors are perceived to contribute to more effective relations between organizations.

Babiak's interest in interorganizational relationships has been extended to investigations of public-private partnerships, and of relationship marketing practices in both amateur and professional sport contexts such as the National Basketball Association, and the International Olympic Committee. Her most recent research project explores the corporate social responsibility (CSR) activities of professional sport organizations (NBA, NHL, MLB and NFL) to better understand why sport organizations choose to ally themselves with particular causes (such as the NBA's efforts in literacy), and how the organizations involved benefit from these CSR activities.

Areas of interest

Organizational theory, interorganizational relationships, strategic alliances, relationship marketing, Olympic sport.

Contact

Kathy
Babiak
OBL 2120
1402 Washington Hts.
Ann Arbor, MI 48109-2013
(734) 763-6922
(734) 647-2808

Classes

Course Course Title Credits Term Instructor
KINESLGY 514 Strategic Management in Sport 3 Winter Babiak
Course Name RO: Strat Mngmt in Sport
Course Level: Graduate
Description
This course addresses issues to consider, and approaches to use, in determining: (a) the strategic direction of sport organizations and (b) how such strategic directions can be most effectively implemented and managed. To make these decisions, managers must accurately assess and take into account (1) threats and opportunities in the organization's environment, (2) the organization's strengths and weaknesses, and (3) the values of top management.
Prerequisites: Graduate status.
Component: LEC
SM 342 Strategy of Sport Organizations 3 Fall, Winter Babiak
Course Name RO: Strategy Sport Org
Course Level: Undergraduate
Description
This course addresses issues to consider, and approaches to use, in deciding: (a) the strategic direction of sport organizations, and (b) how such strategic directions can be most effectively implemented. To make these decisions, managers must accurately assess (1) threats and opportunities in the organization's environment and (2) the organization's strengths and weaknesses. The models and perspectives to be reviewed are particularly relevant to the environment in which sport organizations currently find themselves; this is an environment which is changing at an unprecedented pace and in which accepted approaches for managing are changing quickly and dramatically.
Prerequisites: Junior status.
Component: LEC
SM 432 Human Resource Management in Sport 3 Winter Babiak
Course Name RO: Hum Res Mang in Spt
Course Level: Undergraduate
Description
Human resources are argued to be an organization's most important asset. Effectively managing human resources enables an organization to survive and thrive in today's competitive environment. This course is designed to provide students with an understanding of the functions, the basic concepts, and the principles of Human Resource Management, and prepare them for their first sport related employment as either manager or employee. The course will explore HRM theories, research and discuss current issues, trends and practices emphasizing the fundamentals of managing individuals and groups.
Prerequisites: Junior status.
Component: LEC