U-M School of Kinesiology juniors J.J. Wachler and Ben Meyers, launched a 5 minute, weekly, U-M sports broadcast geared specifically toward students named "The Spew" in February. Since then, they have reached an average of 5,000 views per episode.
The reason their show is so unique and popular is in the way they present it. Wachler and Meyers recognized a major issue with athletics on campus — that the athletes are untouchable, so to speak — the pair set out to connect “regular” students to athletes. The decision to report on sports from a student perspective is what makes the show so relatable to their peers.
Their innovative approach to sports reporting hasn’t gone unnoticed. Wachler and Meyers recently won the Michigan Sports Business Conference “Sports Startup Competition.” As winners, the duo will present “The Spew” to sports business professionals and get feedback on their platform. With aspirations to create a format that can be replicated and rolled out at other colleges, this opportunity is pivotal.