Professional sports teams focused on outreach to their local communities during the COVID-19 pandemic instead of focusing solely on protecting their business models, according to a University of Michigan study.

The research, led by Kathryn Heinze, associate professor of sport management at the U-M School of Kinesiology, examined the reaction of men’s professional sport leagues after the onset of the COVID-19 pandemic. The researchers found that, in response to the crisis, leagues began reorienting their community outreach to focus on people and businesses immediately impacted by the pandemic.

For more, read the full article on Michigan News.