Green Bay Packers' leadership has implemented a new plan to transform Green Bay into a thriving, vibrant, metropolitan area. With the help of U-M Sport Management Professor, Mark Rosentraub, Titletown will transform a once well-worn and ramshackle business district into a new, iconic urban core for the greater Green Bay area.
The development is expected to become a vibrant neighborhood attractive to young professionals and entrepreneurs, where they and their families can live, work and play. It’s a vital part of the arsenal in the regional battle for human capital. Without it, the future of the Green Bay metro area — and even the Packers — might not shine so brightly.