New Sport Management Video

What is Sport Marketing

Top notch faculty, students, internships, and career opportunities -- Our new Sport Management video shows why "It's great to be a Michigan Wolverine!"

The Sport Management (SM) program prepares students for careers in the global sport industry. Our curriculum explores the cultural and business impact of sport -- through hands-on, real-world case studies and consulting projects led by our world-renowned faculty.

In this video, University of Michigan School of Kinesiology faculty and students describe how our Sport Management program sets itself apart:

  • as preparation for internships with top firms;
  • by providing opportunities to network with sport and entertainment business leaders; and
  • by helping students acquire impressive credentials for a great job or graduate studies in business or law.

See for yourself -- watch the Sport Management program video on YouTube: