New Olympic sports could get a big boost from their debut at this summer’s games

Sport Management Professor Stefan Szymanski comments on the impact the Olympics can have on increasing a sport's popularity.

July 26, 2021

Stefan Szymanski, professor of Sport Management, is quoted in the Marketplace on NPR article "New Olympic sports could get a big boost from their debut at this summer’s games." He discusses how the Olympics can increase the awareness and popularity of sports making their debut at the games.

Read the full article at myumi.ch/88QKM.