Kwak wins best conference paper award


Congratulations to Assistant Professor of Sport Management Dae Hee Kwak for winning the Best Conference Paper Award at the 2012 Global Marketing Conference in Seoul. Kwak's winning paper, "The overestimation phenomena in skill-based gaming situations: The case of March Madness," was supported by a grant from the U-M Office of the Vice President for Research. The conference was hosted by Yonsei University and the Sogang Business School, Sogang University.


2012 Global Marketing Conference - Seoul