Bidding for Success

Sporting Event Bid Competition

In the University of Michigan Sporting Event Bid Competition (SEBC), student teams prepare a bid to host a major sporting event. The goal is to generate and share new ideas about how event organizers, host cities, sport institutions, and other stakeholders can collaborate to deliver major sporting events. 

For the inaugural competition, the SEBC invites student teams to prepare a bid for a city of their choosing to host the fictional 2028 Global Games. Top prize is $5000 for the winning team.

Judges for this competition are drawn from the sports and media industries, as well as academe:

  • John Kristick. John has been Global Chief Executive of ESP Properties and GroupM ESP since September 2011. ESP Properties is an international sports and entertainment marketing company and is part of WPP, the world's largest marketing services company. 
  • William Martin. Bill Martin has been on the board of directors of the U.S. Olympic Committee since 1995 and has served on its budget committee. He was U-M Department of Intercollegiate Athletics Director from 2000 to 2010. 
  • Lauren Pober. Lauren is Director of Marketing at Fox Sports Detroit. She has experience in business development, fan activation, advertising, sponsorship, large scale event management, and local and national promotions. She has worked at sports organizations including the Florida Panthers, the Washington Nationals, the Chicago White Sox and the XFL. 
  • Jeffrey Porter. Jeff is an American track and field athlete who competes in the 110-meter hurdles. He has a personal best of 13.08 seconds. He has extensive experience of international athletic competition and represented the USA in London 2012 and Rio 2016 Olympic Games.
  • Stefan Szymanski. Stefan is the Stephen J. Galetti Professor of Sport Management at the U-M. He is an economist who has written extensively on the economics of hosting major sporting events and has acted as advisor to sports governing bodies and national governments on economic and organizational issues.

Visit the SEBC page for more information.