Rod Fort


Dr. Rod Fort is currently Professor of Sport Management and Member of the Center for Sport and Policy in the School of Kinesiology. Prior to his time at U-M, Dr. Fort was a Professor of Economics at Washington State University in Pullman, Washington after completing his Ph.D. in Social Science at  California Institute of Technology in Pasadena, California. 

He has published more than 60 articles in peer-reviewed journals, including the Journal of Sports Economics, Sports and Entertainment Review as well as the International Journal of Sport Finance. Dr. Fort is in the editorial board of multiple journals on  Sports Economics and Finance as well as part of multiple advisory boards such as the NCAA Scholarly Forum and the International Association of Sports Economists. He was part of the cognate panel of prominent committees like the President's Athletic Council and the NCAA Certification Steering Committee and  has received numerous awards and honors for his work on Sports Business. 

Areas of interest

Sport economics; regulation; microeconomics.


OBL 3150
1402 Washington Hts.
Ann Arbor, MI 48109-2013
(734) 647-8989
(734) 647-2808


Course Course Title Credits Term Instructor
SM 331 Economics of Sport 3 Fall, Winter Fort
Course Name RO: Econ of Sport
Course Level: Undergraduate
Economic aspect of sports including fan demand, advertising, team output decisions, league conference organization, government and sport, and labor issues.
Prerequisites: Junior status.
Component: LEC
SM 438 Sports Economics Policy 3 Fall, Winter, As Arranged Fort
Course Name RO: Sports Econ Policy
Course Level: Undergraduate
Understanding and analyzing the internal and external regulatory environment of North American sport leagues. Internally, leagues control their business models as well as the behavior of member owners. Externally, leagues interact with local, state, and federal governments.
Prerequisites: Advisory prerequisite: SM 331.
Component: LEC