Examines the relationships that exist between the media and sports in America, including the roles newspapers, magazines, radio, and television have assumed as commercial enterprises in reporting sports. Also examines development, organization, objectives and performance of the media as well as the technology they use. Studies economic and legal issues as they pertain to sports and the media.

This elective is specific to the SM Marketing & Management Path (Path 1). All students must take at least three credits that are specific to their undeclared track."