Sporting Event Bid Competition (SEBC)

In the 2017 University of Michigan Sporting Event Bid Competition (SEBC), student teams prepared a bid to host a major sporting event. The goal was to generate and share new ideas about how event organizers, host cities, sport institutions, and other stakeholders can collaborate to deliver major sporting events. Another competition will be announced, probably in Fall 2018.

For the inaugural competition, the SEBC invited student teams to prepare a bid for a city of their choosing to host the 2028 Global Games*.

*This event is fictional and is not connected with any existing competition.

Congratulations to the winners of the 2017 SEBC:
The University of Western Ontario!

The winners of the 2017 SEBC: The University of Western Ontario

From left: UWO students Aryan Eftekhari, Nicole Baranowski, Kerri Bodin, and Swarali Patil with faculty advisor Laura Misener, Ph.D.

See more photos from the competition at

about the University of Michigan Sporting Event Bid Competition


The Prize: 
The winning student team was awarded $5,000. 

Team Composition:
Each student team consisted of four members. Students were required to be from the same institution, but being from different levels of study, and/or different programs of study was acceptable. Each team included at least two students enrolled in a Sport Management program at their host institution, but could not include more than two graduate students. Students also had to designate a faculty advisor.

Bid Packages:
The competition organizers designed the bid requirements in line with conditions laid down to host major sporting events such as the FIFA World Cup, The Olympic Games, The Pan-American Games or the Commonwealth Games. But for the purposes of this competition, the scope of the bid submission was significantly reduced. Teams were strongly encouraged to study the bidding processes of major international sporting events to inform their own bid. Bid teams would also take into account the fact that in recent years the cost of hosting large events has escalated, and increasingly host cities face significant budget constraints. Bidders for the Global Games were to focus on ways to organize the event so that it did not impose an unsustainable long-term burden on the host.

View and download the the 2017 SEBC bid package brief at

Three teams were selected from among the submitted bids. Finalists were invited to present their bids to a panel of judges on Friday, September 8, 2017, at the University of Michigan. The winning bid was announced after the presentations.


Final Presentation Schedule

The final presentations for the 2017 Sporting Event Bid Competition were held on September 8, 2017, at the Michigan Union Kuenzel Room (located at 530 S. State St., Ann Arbor, MI 48109). The event was free and open to the public.

10:00-10:15am          Opening Remarks
10:15-11:15am          Team Presentation: Ohio University
11:15-11:30am          Coffee Break
11:30am-12:30pm    Team Presentation: University of Western Ontario
12:30-1:30pm            Lunch
1:30-2:30pm              Team Presentation: University of Texas at Austin
2:30-3:00pm              Judges’ Deliberation
3:00-4:00pm              Announcement of Winners & Closing Remarks


the 2017 finalists

  • Ohio University. Host city: Minneapolis, MN, US. Team members: Allison Holtman, Nick Kopka, Katie Lytle, and Pat Mulligan. Faculty advisor: Christina Wright, MBA/MSA. View bid (1.2 MB PDF)
  • University of Texas at Austin. Host city: Austin, TX, US. Team members: Sasha Fishman, Matty Picon, Avery Westerlund, and Bradley Wolff. Faculty advisor: Michael Cramer, JD. View bid (7.3 MB PDF)
  • University of Western Ontario. Host city: Toronto, ON, Canada. Team members: Nicole Baranowski, Kerri Bodin, Aryan Eftekhari, and Swarali Patil. Faculty advisor: Laura Misener, Ph.D. View bid (2.5 MB PDF)

SEBC thanks the following colleges and universities for submitting bids:
Florida Southern College (two teams), Florida State University, Georgia Southern University, Indiana University-Purdue University Indianapolis, Lees-McRae College, Loras College, Mount St. Mary's University, Ohio University (two teams), University of Delaware (two teams), University of Mount Union, University of Tampa, University of Texas at Austin, and University of Western Ontario.



The SEBC judges are academic experts and business figures with experience in the process of hosting major sporting events, including:

John Kristick
John is Executive Director of United Bid 2026, the group responsible for organizing the bid to host the 2026 FIFA World Cup in Canada, Mexico, and the United States. Before that, he spent more than six years with WPP, a global advertising group, to build its entertainment and sports practice. This led to the establishment of ESP Properties, WPP’s first dedicated sports agency, where John served as Global CEO.

William Martin
Bill is a past president of the U.S. Olympic Committee and was a member of the USOC Board of Directors for many years. He also served as president of the U.S. Sailing Foundation and the U.S. Sailing Association. Bill was the University of Michigan Athletic Director from 2000 to 2010 and founded First Martin, a real estate construction, development, and management firm here in Ann Arbor.

Lauren Pober
Lauren is the Director of Marketing at Fox Sports Detroit. She has experience in business development, fan activation, advertising, sponsorship, large scale event management, and local and national promotions. Lauren has worked at sports organizations including the Florida Panthers, the Washington Nationals, the Chicago White Sox, and the XFL, as well as in the Chicago Mayor’s Special Events Office.

Jeffrey Porter, Ph.D.
Jeff is an American track and field athlete who competes in the 110-meter hurdles. He has extensive experience in international athletic competition and represented the U.S. in the London 2012 and Rio 2016 Olympic Games. Jeff currently serves as the Director of Student-Athlete Alumni Relations for Michigan Athletics and as Chair of the USATF Athletes Advisory Committee.

Stefan Szymanski, Ph.D.
Stefan is the Stephen J. Galetti Professor of Sport Management at the University of Michigan. He is an economist who specializes in the economics of sport and has written extensively on the economics of hosting major sporting events and has acted as advisor to sports governing bodies and national governments on economic and organizational issues.


About the University of Michigan Sport Management Program

The University of Michigan Sport Management Program prepares students for careers in the global sports industry. Our curriculum studies the cultural and business impact of sports through hands-on, real-world case studies and consulting projects led by our world-renowned faculty. Our students learn through active engagement with our faculty, academic advisors and alumni mentors, dynamic internships, involvement in cross-campus student-run organizations, and other outstanding professional development activities.

Our Sport Management faculty are the leading experts in sport economics, real estate development, media, management, and marketing. A small sampling includes:

Our Sport Management Advisory Board (SMAB) is comprised of industry leaders from across the country. They provide counsel on student internships, employment opportunities, and curriculum development; they advocate for the U-M Sport Management Program among prospective students, business colleagues, and supporters; and they inspire innovation and push the narrative for the ever-changing and influential world of sport business.

Upon graduation, many of our students will begin careers at sport organizations and corporate business entities while others will continue their education with post-graduate studies in business, law, accounting, and urban planning. Our graduates can be found working in professional league offices like the NBA, NHL, and MLS; with professional sports teams like the Detroit Red Wings, New York Mets, and Milwaukee Bucks; within agencies like IMG, CAA, and WME; and with other industry-leading organizations like ESPN, the NCAA, the New York Times, Under Armour, and more.