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A
Armstrong, K. L. (2003).  An exploratory examination of Black consumers’ motivations to attend an Ohio HBCU football classic. Future Focus.
Armstrong, K. L. (2005).  Black Students’ Responses to Afrocentric Communication Stimuli. Journal of Black Psychology. 31(1), 
Armstrong, K. L. (1999).  Marketing sport in South Africa: Sociocultural considerations. Journal of the International Council for Health, Physical Education, and Recreation, Sport, and Dance. 35(4), 
Armstrong, K. L. (2007).  Self, Situations, and Sport Consumption: An Exploratory Study of Symbolic Interactionism. Journal of Sport Behavior. 30(2), 
Armstrong, K. L. (2007).  Blacks’ consumption of sport: Race matters!. In D. Brooks& R. Althouse (Eds.) Diversity and social justice in college sports: Sport management and the student athlete. 357-378.
Armstrong, K. L. (2000).  Sport marketing education (in Trinidad and Tobago). Sport and Physical Education Journal Magazine. 1(1), 
Armstrong, K. L. (2001).  Creating multicultural sport spectating experiences: Marketing the sociology of sport consumption. International Journal of Sport Management. 2(3), 
Armstrong, K. L. (2011).  Lifting the Veils and Illuminating the Shadows”: Furthering the Explorations of Race and Ethnicity in Sport Management. Journal of Sport Management. 25(2), 
Armstrong, K. L., O’Bryant C., & Costa C. (2002).  An assessment of factors that influence students’ enrollment in and their evaluation of sport, fitness, and health courses: Contributions of marketing to physical education. The Physical Educator. 59(3), 
Armstrong, K. L. (2000).  African-American students’ responses to race as a source cue in persuasive sport communications. Journal of Sport Management. 14(3), 
Armstrong, K. L. (1998).  Ten strategies to employ when marketing sport to Black consumers. Sport Marketing Quarterly. 7(3), 
Armstrong, K. L. (2008).  Consumers of Color and the Culture of Sport Attendance. Sport Marketing Quarterly. 17(4), 
Armstrong, K. L., & O’Bryant C. (2007).  Women of Color in sport leadership. In M. Hums, G. Bower, & H. Grappendorf’s (Eds.) Women as leaders in sport: Impact and influence. 269-298.
Armstrong, K. L. (1999).  Nike's Communication with Black Audiences: A Sociological Analysis of Advertising Effectiveness via Symbolic Interactionism. Journal of Sport & Social Issues. 23(3), 266 - 286.
Armstrong, K. L. (2001).  Black women’s participation in sport and fitness: Implications for sport marketing. Sport Marketing Quarterly. 10(1), 
Armstrong, K. L. (2002).  Race and Sport Consumption Motivations: A Preliminary Investigation of a Black Consumers' Sport Motivation Scale. Journal of Sport Behavior. 25,
Armstrong, K. L. (2002).  An examination of the social psychology of Blacks’ consumption of sport. Journal of Sport Management. 16(4), 
Armstrong, K. L., & Strata T. P. (2004).  Market analyses of race and sport consumption. Sport Marketing Quarterly. 13(1), 
Armstrong, K. L. (2007).  The Nature of Black Women’s Leadership in Community Recreation Sport: An Illustration of Black Feminist Thought. Women in Sport & Physical Activity Journal. 16(1), 
Armstrong, K. L. (1999).  A quest for a market: A profile of the consumers of a professional women’s basketball team and the marketing implications. Women in Sport and Physical Activity Journal. 8(2), 
Armstrong, K. L. (2001).  Black consumers’ spending and Historically Black College sport events: The marketing implications. Sport Marketing Quarterly. 10(2), 
Armstrong, K. L. (2001).  Self-image product image congruency among male and female minor league hockey spectators: Implications of women’s consumption of professional men’s sports. Women in Sport and Physical Activity Journal. 10(2), 
B
Blann, F. W., & Armstrong K. L. (2010).  Sport marketing. In P. Pedersen, J. Parks, J. Quarterman, & L. Thibeault’s (eds) Contemporary sport management.
Bruening, J. E., Armstrong K. L., & Pastore D. L. (2005).  Listening to the Voices: The Experiences of African American Female Student Athletes. Research Quarterly for Exercise and Sport. 76(1), 
F
Ferreira, M., & Armstrong K. L. (2004).  An exploratory examination of attributes influencing students’ decision to attend college sport events. Sport Marketing Quarterly. 13(4), 

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