Dae Hee Kwak Ph.D.

Assistant Professor of Sport Management
Co-Director, Michigan Center for Sport Management

Areas of Interest

Sport Consumer Behavior and Decision-Making, Sport Consumer Psychology, Sport Media Behavior, and Cognitive Biases and Emotion.





Lee, W. - Y., Kwak D. H., Lim C., Pedersen P. M., & Miloch K. S. (2010).  Effects of Personality and Gender on Fantasy Sports Game Participation: The Moderating Role of Perceived Knowledge.. Journal of gambling studies / co-sponsored by the National Council on Problem Gambling and Institute for the Study of Gambling and Commercial Gaming. Abstract



Kwak, D. H., & Kang J. H. (2008).  The Effect of Self/Team Follower Image Congruence on Spectator Sport Consumption Behavior and Team Loyalty. International Journal of Sport and Health Science. 812030006 - 812030006.

Your Kinesiology Connection

Return to top