Dae Hee Kwak Ph.D.

Assistant Professor of Sport Management
Co-Director, Michigan Center for Sport Management

Areas of Interest

Sport Consumer Behavior and Decision-Making, Sport Consumer Psychology, Sport Media Behavior, and Cognitive Biases and Emotion.

Publications

2014

2013

2012

2011

2010

Lee, W. - Y., Kwak D. H., Lim C., Pedersen P. M., & Miloch K. S. (2010).  Effects of Personality and Gender on Fantasy Sports Game Participation: The Moderating Role of Perceived Knowledge.. Journal of gambling studies / co-sponsored by the National Council on Problem Gambling and Institute for the Study of Gambling and Commercial Gaming. Abstract

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