A team of four Western University students came in first place at the University of Michigan’s inaugural Sporting Event Bid Competition last Friday. As proud Canadians, the Western team chose Toronto as the host city in their proposal. For their efforts, the Western team snagged the $5,000 grand prize. Stefan Szymanski, a University of Michigan professor of sport management, created the competition along with other UM professors from the Faculty of Sports Management who study the economic impact of sporting events. Szymanski pointed out the academic discussions about major sporting events don't tend to support these events' economic benefits. Without discouraging the continuation of major sporting events, they look for a realistic impact assessment and find better ways to make them happen.
To read find out more, read the full article by Karolina Jalowska for the Western Gazette.