Adidas Research Contract Extended

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1/17/17

Assistant Research Scientist Jessica Deneweth Zendler announces the extension of the Adidas research contract.

"Adidas has extended its research contract with Kinesiology for a 7th year, with a $180,000, 1-year grant. Through the grant we are engaging in a multi-disciplinary collaboration with Rich Gonzalez and BioSocial Methods Collaborative (Institute for Social Research) to conduct innovative footwear research. In a second project, we are investigating the running biomechanics, habits, and footwear needs of pregnant and postpartum runners. We are collaborating with researchers in family medicine, obstetrics and gynecology, and neurology. We are recruiting for both projects and information for getting involved can be found on the Michigan Performance Research Laboratory (MiPR) website."