David Moore, Ph.D.
Associate Professor, Sport Management
3114 Observatory Lodge
1402 Washington Heights
Ann Arbor, MI 48109-2013
Phone: (734) 647-2436
Fax: (734) 647-2808
djmoore@umich.edu
Office Hours (Spring Summer 2008):
Please contact for an appointment
Full vita>>
Research Center:
Areas of Interest
Short Description: Consumer behavior; marketing sports participation and healthy lifestyles
Dr. Moore's research focuses on the emotions and attitudes of consumers in the sport and fitness industry.
Building upon society's interest in physical fitness and healthy lifestyles, he has been investigating consumer attitudes and emotional response to dieting, an example of goal-directed behavior. Within this theoretical framework, his recent research has also focused on the impact of individual differences in the consumer's ability to resist unhealthy food temptations.
Moore has also done extensive research on the role of visual stimuli on the consumer's emotional response to advertising appeals. He is currently investigating the role of emotions in the development of branding strategies for sport organizations.
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Educational Background
Indiana University, Bloomington, IN
Ph.D., Marketing, International Business, 1984
Middle Tennessee State University, Murfreesboro, TN
M.B.A, 1977
University of the West Indies, Trinidad
B.A., 1970
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Research
- The response of high versus low Affect Intensity individuals to the repetition of emotionally charged advertising appeals targeted toward sport fans
- Consumers' attitudes and emotional response toward Dieting, healthy living and physical fitness
- Segmentation of the consumers' eating, dieting and fitness lifestyle behavior patterns: Implications for marketing and advertising strategy
- Sport Marketing. The impact of corporate sponsorship activities on brand awareness and the building of strong brand equity
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Teaching
SM 203. Introduction to Sport Management
SM 313. Sec. 001: Sales Management for the Sport Industry
SM 346. Principles of Marketing
SM 444. Sales Management in the Sport Industry
SM 446. Advertising and Promotion Strategy
KINESLGY 509. Financial Management for the Sport Industry
KINESLGY 550. Marketing Management for the Sport Industry
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Honors and Awards
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1988-89
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College of Business Administration Research Fellowship, University of Oklahoma
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1988-89
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Junior Faculty Summer Research Fellowship, University of Oklahoma
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1987-88
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Associates Distinguished Lectureship Award, University of Oklahoma
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1987-88
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Junior Faculty Summer Research Fellowship, University of Oklahoma
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1986
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Associates Distinguished Lectureship Award, University of Oklahoma
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1980
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Vernon C. Bassett Award for Ph.D students, Indiana University
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1979-84
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Doctoral Program Fellowship, Indiana University
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Professional Affiliations and Service
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Society Memberships
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American Marketing Association
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Association for Consumer Research
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Corporate Consulting
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Parfums Llewelyn, Indianapolis, IN
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First Citizens Bank, Port-of-Spain, Trinidad
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Board of Advisers, Louis Harris (Caribbean) Ltd., an affiliate of Louis Harris & Associates, Inc.
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Board of Advisers, Learning Resource Link Inc, Port-of-Spain, Trinidad
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Manuscript Reviewer
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Advances in Consumer Research
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Journal of the Academy of Marketing Science
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Journal of Advertising
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Journal of Consumer Psychology
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Journal of Global Marketing
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Journal of Marketing
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American Marketing Association Educators' Conference Proceedings
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Book Reviewer
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Richard P. Bagozzi, Rosa, Jose A., Celly, Kirti, S., and Coronel, Fransisco, Marketing Management, Prentice Hall Inc. 1997.
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Mathew Shank, Sports Marketing: A Strategic Perspective, Prentice Hall. 1997.
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Boyd, H., Walker, O, and Larreche, J., Marketing Management, Richard Irwin Inc. Chicago. 1995.
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Aaker, D., Batra, R., and Myers, J., Advertising Management (5th ed.), Prentice Hall, Englewood Cliffs, NJ. 1995.
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Wells, W, Burnett, J. and Moriarty, S., Advertising: Principles and Practice, Prentice Hall, Englewood Cliffs, NJ. 1994.
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Regan, M., Introduction to Sports and Entertainment Marketing Management, Prentice Hall, Englewood Cliffs, NJ. 1994.
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Bernhardt, K and Kinnear, T., Cases in Marketing Management, Richard D. Irwin, Inc. 1994.
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Cannon, H., Principles of Advertising, Prentice Hall Inc. 1993.
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Smith, Anthony, "The Geopolitics of Information". (Oxford University Press), Business Horizons, Vol. 24, No. 5, Sept/Oct. 1981
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Selected Publications
Moore, David J. and Pamela M. Homer (2000), "Dimensions of Temperament: Affect Intensity and Consumer Lifestyles", Journal of Consumer Psychology, 9(4),231-242.
Moore, David J. and William D. Harris (1996), "Affect Intensity and the Consumer Response to High Impact Emotional Advertising Appeals," Journal of Advertising, Vol. 25, No. 1 (Spring), 37-50.
Moore, David J. and William D. Harris (1996), "Do Spontaneous Thoughts Influence Attitudes and Intentions of High Affect Intensity Individuals?", Journal of Marketing Communication, 2, 1-16.
Moore, David J. and Richard Reardon (1996), "The Greater Memorability of Self-Generated versus Externally Presented Advertising Stimuli", Psychology & Marketing, Vol.13, 3 (May), 305-320.
Moore, David J., William D. Harris and Hong C. Chen (1995), "Affect Intensity: An Individual Difference Response to Advertising Appeals", Journal of Consumer Research, Vol. 22 (September), 154-164.
Moore, David J. Jerome C. Williams and William J. Qualls (1996), "Target Marketing Alcohol and Tobacco Messages to Ethnic Minority Market Segments", Journal of Ethnicity & Disease, Vol. 6, No. 1, 2 (Winter/Spring), 83-98.
Moore, David J. (1995), "Affect Intensity and Empathic Emotions: An Individual Difference Measure of Advertising Response", Journal of Marketing Communication, Vol. 1, 71-89.
Moore, David J., (1995), "Individual Differences as Moderating Variables: Issues in the Development and Use of Personality Variables", In Frank Kardes and Mita Sujan (eds.), Advances in Consumer Research, Vol. 22, 111-112.
Bagozzi, Richard P. and David J. Moore (1994), "Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior", Journal of Marketing, Vol. 58 (January), 56-70.
Moore, David J. and Richard Reardon (1987), "Source Magnification: The Role of Multiple Sources in the Processing of Advertising Appeals," Journal of Marketing Research, Vol. XXIV (November), 412-417.
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Selected Projects/Grants
Moore, David J. (1995), "A Cross-Cultural Study of Consumer Goal Directed Behavior," The Minority Faculty Development Award, The University of Michigan, Ann Arbor, MI. Funded $15,458 (Faculty salary support for release time), plus $2,808 for research activities. Total $18,266.
Moore, David J. (1994), "Consumer Attitudes Toward Dieting Behavior: An Extension and Modification of the Theory of Trying," Submitted to The Vice Provost for Multicultural Affairs, The Minority Faculty Development Award, The University of Michigan, Ann Arbor, MI. Funded $19,173.
Moore, David J. (1994), "A Cross-cultural Study of Consumer Goal-Directed Behavior: An Extension of the Theory of Trying," The Center for International Business Education, School of Business, The University of Michigan, Ann Arbor, MI. Funded $3,000.
Moore, David J. (1991), "Goal Directed Behavior Among Health Conscious Consumers," Office of the Vice President for Research Mini Grant. ($800, Funded).
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