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Bettina Cornwell, Ph.D.

Professor, Sport Management

• Areas of Interest
• Educational Background
• Teaching
• Honors and Awards
• Professional Affiliations and Service
• Selected Publications
• Selected Projects/Grants

3120 Observatory Lodge
1402 Washington Heights
Ann Arbor, MI 48109-2013
Phone: (734) 647-0950
Fax: (734) 647-2808
Email: tbettina@umich.edu

Office Hours (Fall 2009):
Th 2:00-4:00pm

Full vita>>

Research Center:

• Michigan Center for Sport Management

Areas of Interest

Advertising and Promotion Effects: Sponsorship-Linked Marketing
Consumer Behavior: Comprehension Processes, Consumer Behavior Patterns
Public Policy: Marketing and Vulnerable Populations, Environment
International Marketing: Trade and Policy Development

Educational Background

University of Texas, Austin, TX
Ph.D., Marketing, 1988
Dissertation: “Comprehension and Miscomprehension of Selected Print Advertisements: Focus on the Hispanic Consumer”

University of Texas, Austin, TX
M.B.A., Emphasis: International Business, 1983
Professional Report (Masters Thesis): “Foreign-Trade Zones in the United States: A Management Survey”

Florida State University, Tallahassee, FL
B.A., (Honors) Marketing, 1981

Teaching

U-M Kinesiology courses

Teaching experience

Undergraduate:
Advertising and Sales Promotion
Advertising Problems
Media and Campaigns
Consumer Behavior
International Marketing
Sales Fundamentals
Introduction to Marketing

Graduate:
Advertising Management (MBA)
Multinational Marketing Seminar (EMBA & MBA)
Global Marketing (IMBA)
Strategic International Marketing (IMBA)
Advanced Consumer Behavior (PhD)
Marketing (MBA)
Sponsorship-Linked Marketing (MBA)

Honors and Awards

Professional Affiliations and Service

Affiliations

Policy Board Member

Editorial Review Board

Ad Hoc Reviewer

University Service

University of Michigan
School of Kinesiology, Executive Committee. Elected in 2008 for two-year term

University of Queensland
University of Otago, Selection Committee, Chair in Entrepreneurship, 2006
Selection Committee, Professor of Finance, 2006
Selection Committee, Professor of Management, 2002
Selection Committee, Marketing, 2002
Board Member, Faculty of Engineering, Physical Sciences and Architecture, 2002
Selection Committee, International Business, 2002

University of Memphis
Fogelman College of Business and Economics
   Sparks Family Chair of Excellence in International Business Search Committee, 1998, 1999–2000
   Re-Structuring Implementation Committee, 1997
Center for International Business Education and Research (CIBER) Advisory Council, 1991-1997
Faculty Senate, 1995–1997
Study Abroad Scholarship Committee, 1993–1995

Selected Publications

Spry, Amanda, Ravi Pappu and T. Bettina Cornwell (2010), “Celebrity Endorsement, Brand Credibility, and Brand Equity,” European Journal of Marketing, forthcoming.

McAlister, Anna R. and T. Bettina Cornwell (2009), “Preschool Children’s Persuasion Knowledge: The Contribution of Theory of Mind,” Journal of Public Policy & Marketing, forthcoming.

McAlister, Anna R. and T. Bettina Cornwell (2010), “Children’s Brand Symbolism Understanding: Links to Theory of Mind and Executive Functioning,” Psychology & Marketing, forthcoming.

Mitchell, Vince W., George Balabanis, Bodo B. Schlegelmilch and T. Bettina Cornwell (2009), “Measuring Unethical Consumer Behavior Across Four Countries,” Journal of Business Ethics, forthcoming and currently available from Online first:  http://www.springerlink.com/content/a6h4qj22g753k0n1/fulltext.pdf.

Clark, John M., T. Bettina Cornwell and Stephen W. Pruitt (2009), “The Impact of Title Event Sponsorship Announcements on Shareholder Wealth,” Marketing Letters, 20 (2), 169-182.

Cunningham, Stephanie, T. Bettina Cornwell and Leonard Coote (2009), “Expressing Identity and Shaping Image: The Relationship between Corporate Mission and Corporate Sponsorship,” Journal of Sport Management, 23 (1), 65-86.

Weeks, Clinton S., T. Bettina Cornwell and Judy C. Drennan (2008), “Leveraging Sponsorships on the Internet: Activation, Congruence, and Articulation,” Psychology & Marketing, 25 (7), 637-654.

Cornwell, T. Bettina (2008), “State of the Art and Science in Sponsorship-linked Marketing,” Journal of Advertising, 37 (3), 41-55. (Invited Article)

Wakefield, Kirk L., Karen Becker-Olsen and T. Bettina Cornwell (2007), “I Spy a Sponsor: The Effects of Sponsorship Level, Prominence, Relatedness and Cueing on Recall Accuracy,” Journal of Advertising, 36 (4), 61-74.

Cornwell, T. Bettina, Michael S. Humphreys, Angela M. Maguire, Clinton S. Weeks, and Cassandra L. Tellegen (2006), “Sponsorship-Linked Marketing: The Role of Articulation in Memory,” Journal of Consumer Research, 33 (3) 312-321.

Selected Projects/Grants

Humphreys, Michael. S., Jason. Tangen, T. B. Cornwell, John. Vokey and John. Pearce (2009), “Learning and Deciding Under Low Levels of Awareness: Representation Issues and Memory Processes,” Australian Research Council Discovery Grant, ACR direct only AUD174,000.

2008. Pappu, Ravi S., T. Bettina Cornwell, Kathleen Doherty, and Damon Cavalchini, “Examining the Impact of Marketing Communications on Brand Image, Brand Equity and Behavior Outcomes,” (Overall values including salaries and overhead: AUD161,282)

2007. Cornwell, T. Bettina and Michael Humphreys, Australian Research Council Discovery Grant, “Effective Marketing Communication: Pre-existing Knowledge Structures and Contextual Effects.” (Overall value including salaries and overhead: AUD746,986).

2004. Cornwell, T. Bettina and Len Coote, Australian Research Council Linkage Project, “Internet Companies and Consumer Behavior: A Study of Consumer-Company Identification and Word of Mouth.” (Overall value including salaries and overhead: AUD214,345).

2002. Cornwell, T. Bettina and Judy Drennan, Australian Research Council Discovery Grant, “Internet Sponsorship: Evaluation of Corporate Strategies and Consumer Experiences.” (AUD12,000).

2000. Cornwell, T. Bettina, The University of Queensland NSR Grant, “The Role of Episodic Memory in Consumer Response to Sponsorship-linked Marketing Communications.” (AUD10,000).

Several grants, each under USD3,000 prior to 2000.