Bettina Cornwell, Ph.D.
Professor, Sport Management
3120 Observatory Lodge
1402 Washington Heights
Ann Arbor, MI 48109-2013
Phone: (734) 647-0950
Fax: (734) 647-2808
Email: tbettina@umich.edu
Office Hours (Fall 2008):
Th 2:00-4:00pm
Full vita>>
Research Center:
Areas of Interest
Advertising and Promotion Effects: Sponsorship-Linked Marketing
Consumer Behavior: Comprehension Processes, Consumer Behavior Patterns
Public Policy: Marketing and Vulnerable Populations, Environment
International Marketing: Trade and Policy Development
Educational Background
University of Texas, Austin, TX
Ph.D., Marketing, 1988
Dissertation: “Comprehension and Miscomprehension of Selected Print Advertisements: Focus on the Hispanic Consumer”
University of Texas, Austin, TX
M.B.A., Emphasis: International Business, 1983
Professional Report (Masters Thesis): “Foreign-Trade Zones in the United States: A Management Survey”
Florida State University, Tallahassee, FL
B.A., (Honors) Marketing, 1981
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Teaching
U-M Kinesiology courses
SM 313: Special Topics: Sponsorship-Linked Marketing
(Winter 2008)
Teaching experience
The University of Queensland (QLD)
and the University of Memphis (TN):
Undergraduate:
Advertising and Sales Promotion
Advertising Problems
Media and Campaigns
Consumer Behavior
International Marketing
Sales Fundamentals
Introduction to Marketing
Graduate:
Advertising Management (MBA)
Multinational Marketing Seminar (EMBA & MBA)
Global Marketing (IMBA)
Strategic International Marketing (IMBA)
Advanced Consumer Behavior (PhD)
Marketing (MBA)
Sponsorship-Linked Marketing (MBA)
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Honors and Awards
|
1994 |
Fulbright Research and Lecturing Award, Dortmund Germany |
|
1993 |
Recipient, Faculty Fellowship, Robert Wang Center for International Business. Faculty Study Abroad program in Antwerp Belgium |
|
1989 |
Recipient, Educator's Scholarship, DDB Needham Media |
|
1988 |
Recipient, Faculty Intern Fellowship, American Association of Advertising Agencies |
| 1981 |
Recipient, Maas Brother's Fellowship |
| |
Member, Beta Gamma Sigma Honour Society |
| |
Member, Golden Key Honour Society |
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Professional Affiliations and Service
Affiliations
Academy of International Business
Academy of Marketing Science
American Marketing Association
American Academy of Advertising
Association of Consumer Research
Policy Board Member
The Macromarketing Society, elected 2005 for three-year term
Editorial Review Board
Journal of Public Policy and Marketing, 2006–present
Journal of Business Research, 2005–present
International Journal of Sports Marketing and Sponsorship, 1998–present
Association for Consumer Research, 1998
International Marketing Review, 1992–1998
University Service
University of Queensland
University of Otago, Selection Committee, Chair in Entrepreneurship, 2006
Selection Committee, Professor of Finance, 2006
Selection Committee, Professor of Management, 2002
Selection Committee, Marketing, 2002
Board Member, Faculty of Engineering, Physical Sciences and Architecture, 2002
Selection Committee, International Business, 2002
University of Memphis
Fogelman College of Business and Economics
Sparks Family Chair of Excellence in International Business Search Committee, 1998, 1999–2000
Re-Structuring Implementation Committee, 1997
Center for International Business Education and Research (CIBER) Advisory Council, 1991-1997
Faculty Senate, 1995–1997
Study Abroad Scholarship Committee, 1993–1995
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Selected Publications
Books
Amis, John and T. Bettina Cornwell (2006), editors, Global Sport Sponsorship. Oxford: Berg Publishers.
Refereed Journal Articles:
Wamwara-Mbugus, Wakiuru, T. Bettina Cornwell (2007), “Triple Acculturation: The Role of African Americans in the Consumer Acculturation of Kenyan Immigrants,” Journal of Business Research, forthcoming.
Wakefield, Kirk L., Karen Becker-Olsen and T. Bettina Cornwell (2007), “I Spy a Sponsor: The Effects of Sponsorship Level, Prominence, Relatedness and Cueing on Recall Accuracy,” Journal of Advertising, forthcoming.
Cornwell, T. Bettina (2007), “State of the Art and Science in Sponsorship-linked Marketing,” Journal of Advertising, forthcoming. (Invited Article)
Arquitt, Steven P. and T. Bettina Cornwell (2007), “Micro-Macro Linking Using System Dynamics Modeling: An Examination of Eco-labeling Effects for Farmed Shrimp,” Journal of Macromarketing, 27(3), 243-255.
Cornwell, T. Bettina, Wakiuru Wamwara-Mbugus and Stephan Nicovich (2007), “Dependence Patterns in Consumer Behavior: Exploration and Refinement of a Concept,” Journal of Consumer Behaviour, forthcoming.
Cornwell, T. Bettina, Michael S. Humphreys, Angela M. Maguire, Clinton S. Weeks, and Cassandra L. Tellegen (2006), “Sponsorship-Linked Marketing: The Role of Articulation in Memory,” Journal of Consumer Research, 33 (3) 312-321.
Ali, Czafrann, T. Bettina Cornwell, Doan Nguyen and Leonard Coote (2006), “Exploring the Usefulness of a Consumer Activity Index in the Sponsorship-Linked Marketing Context,” International Journal of Sport Marketing and Sponsorship, 7(3), 115-124.
Cui, C. Cui, Vince Mitchell, Bodo Schlegelmilch and T. Bettina Cornwell (2005), “Measuring Consumers' Ethical Position in Austria, Britain, Brunei, Hong Kong and USA,” Journal of Business Ethics, 62(1), 57-71.
Cornwell, T. Bettina, Charles C. Cui, Vince Mitchell, Bodo Schlegelmilch, Anis Dzulkiflee and Joseph Chan (2005), “The Role of Religion in Consumers' Ethical Positions,” International Marketing Review, 22 (5), 531-546.
Schneider, Lars-Peter, and T. Bettina Cornwell (2005), “Cashing in on Crashing via Brand Placement in Computer Games: The Effects of Experience and Flow on Memory,” International Journal of Advertising, 24(3), 321-343.
Cornwell, T. Bettina, Stephen W. Pruitt and John M. Clark (2005), “The Relationship Between Major League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms,” Journal of the Academy of Marketing Science, 33 (4), 1-12.
Cornwell, T. Bettina, Clinton Weeks, and Donald Roy (2005), “Sponsorship-linked Marketing: Opening the Blackbox,” Journal of Advertising, 34 (2), 23-45.
Cornwell, T. Bettina and Leonard V. Coote (2005), “Corporate Sponsorship of a Cause: The Role of Identification in Purchase Intent,” Journal of Business Research, 58 (3), 268-276.
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Selected Projects/Grants
2008. Pappu, Ravi S., T. Bettina Cornwell, Kathleen Doherty, and Damon Cavalchini, “Examining the Impact of Marketing Communications on Brand Image, Brand Equity and Behavior Outcomes,” (Overall values including salaries and overhead: AUD161,282)
2007. Cornwell, T. Bettina and Michael Humphreys, Australian Research Council Discovery Grant, “Effective Marketing Communication: Pre-existing Knowledge Structures and Contextual Effects.” (Overall value including salaries and overhead: AUD746,986).
2004. Cornwell, T. Bettina and Len Coote, Australian Research Council Linkage Project, “Internet Companies and Consumer Behavior: A Study of Consumer-Company Identification and Word of Mouth.” (Overall value including salaries and overhead: AUD214,345).
2002. Cornwell, T. Bettina and Judy Drennan, Australian Research Council Discovery Grant, “Internet Sponsorship: Evaluation of Corporate Strategies and Consumer Experiences.” (AUD12,000).
2000. Cornwell, T. Bettina, The University of Queensland NSR Grant, “The Role of Episodic Memory in Consumer Response to Sponsorship-linked Marketing Communications.” (AUD10,000).
Several grants, each under USD3,000 prior to 2000.
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