Ketra Armstrong

Associate Dean for Graduate and Faculty Affairs
Professor of Sport Management
Co-Director, Michigan Center for Sport Management

Areas of interest

Sports marketing; sport consumer behavior; impact of race and/or gender on sport consumption; sport behaviors of women and consumers of African descent.

Contact

Ketra
Armstrong
OBL 3139
1402 Washington Hts.
Ann Arbor, MI 48109-2013
(734) 647-3027
(734) 647-2808

Classes

Course Course Title Credits Term Instructor
KINESLGY 615 Philosophy of Science and Research in Kinesiology 3 Winter Armstrong
Course Name RO: Phil Sci Res Kines
Course Level: Graduate
Description
Topics include the nature of scientific inquiry, theories of knowledge acquisition; empirical vs. theoretical research; basic vs. applied research; induction and deduction; doubts and alternatives; objectivity of science; facts, laws and theories; pseudo-science; causation and mechanism; formulation of problems, research design and use of statistics.
Prerequisites: Graduate status.
Component: LEC
SM 346 Principles of Marketing 3 Fall, Winter Armstrong
Course Name RO: Prin of Marketing
Course Level: Undergraduate
Description
Intended for students with no previous exposure to marketing, this course introduces basic marketing concepts, advertising, consumer behavior, strategic planning and the marketing of sport, fitness and health as a consumer service.
Prerequisites: Junior status.
Component: LEC
SM 421 Gender and Sport 3 As Arranged Armstrong
Course Name RO: Gender and Sport
Course Level: Undergraduate
Description
This course offers an introduction to issues and debates surrounding gender and sport in general, and women in sport in particular. It will utilize a critical perspective to examine sport as a significant social institution and to explore its relationship to the cultural construction and interpretation of gender.
Prerequisites:
Component: LEC
SM 436 Race Relations, Cultural Images, and Sport 3 Fall, Winter Armstrong
Course Name RO: Race Rel,Cul Images
Course Level: Undergraduate
Description
This course examines, informs, and analyzes the historical and contemporary experiences of ethnic groups in sport and society. While Latinos, Samoan-Americans, Jewish-Americans, Native-Americans, and Asian-Americans will be addressed, the focus will be on the experience of African-Americans in integrating sport.
Prerequisites: SM Level II.
Component: LEC