Adopting a relationship marketing paradigm: The case of the National Basketball Association

Title	Adopting a relationship marketing paradigm: The case of the National Basketball Association
Publication Type	Journal Article
Year of Publication	2000
Authors	Cousens, L., Babiak K., & Slack T.
Journal	International Journal of Sports Marketing and Sponsorship
Volume	2
Pagination	331 - 356
Date Published	2000///

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