Sport Management
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Mission Statement
We are committed to providing a basic liberal arts grounding in the business of sport. In doing this, we seek to give our graduates a solid foundation and a set of skills (e.g. communication ability, quantitative skills, ethics, ability to manage human resources) that will enable them to succeed in their post-university lives.
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Program Description
“My education at Michigan gave me the foundation to succeed both in law school and in the business world. As a Sport Management major, not only did I learn what was needed to succeed in the sports industry, I also learned the value of teamwork and in building relationships by working closely with the faculty and other students. The University of Michigan, and specifically the Division of Kinesiology, gave me the tools needed to succeed in the sports world and in life.”
Steve Weinreich '93
Chief Counsel
Phoenix Coyotes
In recent years, American society has seen a spectacular growth of interest and participation in all aspects of sport. The Sport Management program, established in 1985, was created in response to the need for qualified professionals who can function in a variety of public and private sports settings.
This program familiarizes students with the diverse aspects of sport management, including:
- organizational strategy and behavior;
- promotion and marketing;
- finance and economics;
- ethical and legal issues;
- media; and
- research methods
Students with this major may have management positions (including marketing and promotion aspects of the industry) in professional, collegiate, and interscholastic sports; management positions in campus and community programs; jobs as sports information and communication specialists. The SM field experience and internship programs provide students with practical work experience that can serve as an entry into career opportunities.
The SM program also reflects a strong commitment to the liberal arts. Students who complete the program receive a Bachelor of Arts (BA) degree in Sport Management.
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Faculty
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