KINESLGY 551
Course Info
Course Name
Theory of Sport and Consumer Behavior
Credit Hours
3
Term
As Arranged
RO Name
Thry SprtCons Beh
Level
Graduate
Description
Focuses on analyzing the consumption behavior of six important consumer groups: the participant, the spectator, the volunteer, the advertiser, the sponsor, and the affinity consumer. In this course we study the major theories that help us understand the consumption behavior of each group.
Prerequisites
Graduate status.
Component
SEM