University of Michigan Sporting Event Bid Competition (SEBC)

In the University of Michigan Sporting Event Bid Competition (SEBC), student teams prepare a bid to host a major sporting event. The goal is to generate and share new ideas about how event organizers, host cities, sport institutions, and other stakeholders can collaborate to deliver major sporting events. 


For the inaugural competition, the SEBC invites student teams to prepare a bid for a city of their choosing to host the 2028 Global Games*.


*This event is fictional and is not connected with any existing competition.

about the University of Michigan Sporting Event Bid Competition

The Prize: 
The winning student team will be awarded $5,000. 

Team Composition:
Each student team must consist of four members. Students must be from the same institution, but may represent different levels of study, and/or different programs of study. Each team must include at least two students enrolled in a Sport Management program at their host institution, and may not include more than two graduate students. Students must also identify a faculty advisor.

Bid Packages:
The organizers have designed the bid requirements in line with conditions laid down to host major sporting events such as the FIFA World Cup, The Olympic Games, The Pan-American Games or the Commonwealth Games. But for the purposes of the competition we have significantly reduced the scope of the bid submission. Teams are strongly encouraged to study the bidding processes of major international sporting events to inform their own bid. Bid teams should also take account of the fact in recent years the cost of hosting large events has escalated and increasingly host cities face significant budget constraints. Bidders for the Global Games should focus on ways to organize the event in such a way that it does not impose an unsustainable long-term burden on the host.

View and download the bid package brief at

Three to four finalists will be selected from among the submitted bids. Finalists will be invited to present their bids to a panel of experts on Friday, September 8, 2017, at the University of Michigan. The panel event is open to the public, and will culminate in the announcement of the winning bid. 

Key Dates:

  • Register now at Registration runs January 1–31, 2017, and the fee is $50 per team.
  • Bid packages must be submitted by April 1, 2017.
  • Finalists will be announced on May 1, 2017.
  • The final presentations will be held at the University of Michigan on September 8, 2017. SEBC will cover the finalists' travel and accommodation costs.

Questions? Email


Final Presentation Schedule

The final presentations for the 2017 Sporting Event Bid Competition will be held on September 8, 2017, at the Michigan Union Kuenzel Room (located at 530 S. State St., Ann Arbor, MI 48109). The event is free and open to the public, but an RSVP is required. RSVP at

10:00-10:15am          Opening Remarks
10:15-11:15am          Team Presentation: Ohio University
11:15-11:30am          Coffee Break
11:30am-12:30pm    Team Presentation: University of Western Ontario
12:30-1:30pm            Lunch
1:30-2:30pm              Team Presentation: University of Texas at Austin
2:30-3:00pm              Judges’ Deliberation
3:00-4:00pm              Announcement of Winners & Closing Remarks


the 2017 finalists

  • Ohio University. Host city: Minneapolis, MN, US. Team members: Allison Holtman, Nick Kopka, Katie Lytle, and Pat Mulligan. Faculty advisor: Christina Wright, MBA/MSA. View bid (3 MB PDF)
  • University of Texas at Austin. Host city: Austin, TX, US. Team members: Sasha Fishman, Matty Picon, Avery Westerlund, and Bradley Wolff. Faculty advisor: Michael Cramer, JD. View bid (6.3 MB PDF)
  • University of Western Ontario. Host city: Toronto, ON, Canada. Team members: Nicole Baranowski, Kerri Bodin, Aryan Eftekhari, and Swarali Patil. Faculty advisor: Laura Misener, Ph.D. View bid (2.4 MB PDF)

SEBC thanks the following colleges and universities for submitting bids:
Florida Southern College (two teams), Florida State University, Georgia Southern University, Indiana University-Purdue University Indianapolis, Lees-McRae College, Loras College, Mount St. Mary's University, Ohio University (two teams), University of Delaware (two teams), University of Mount Union, University of Tampa, University of Texas at Austin, and University of Western Ontario.



The SEBC jury will consist of academic experts and business figures with experience in the process of hosting major sporting events, including:

John Kristick
John has been Global Chief Executive of ESP Properties and GroupM ESP since September 2011. ESP Properties is an international sports and entertainment marketing company and is part of WPP, the world's largest marketing services company. He has 25 years of experience working on major international events. Prior to joining ESP, he served as Managing Director of Premier Partnerships. He also lived for 15 years in Europe, where he served as Executive Director for Infront Sports & Media AG, one of the world's most prestigious sports marketing firms. In this position, he was responsible for all marketing. He also led their business activities and further expansion across Asia. John was the Managing Director for the USA World Cup Bid Committee, the organization tasked with preparing the United States’ bid to host the FIFA World Cup in 2022.

William Martin
Bill Martin has been on the board of directors of the U.S. Olympic Committee since 1995 and has served on its budget committee. He is president of the United States Sailing Foundation and also served as president of the U.S. Sailing Association, the national governing body of the sport of sailing from 1988–1991. He was University of Michigan Department of Intercollegiate Athletics Director from 2000 to 2010. In 1968 he founded First Martin Corp., a real estate construction, development, and management firm that has developed 35 major office, commercial, industrial, and residential projects in Ann Arbor, Michigan. Martin has served as president of the Washtenaw Land Conservancy since 1981 and also has been a board member of the Ann Arbor Public Schools Foundation and Washtenaw Technical Middle College, a charter school. He has taught courses at Muskingum College, Eastern Michigan University, and U-M's Ross School of Business.

Lauren Pober
Lauren is Director of Marketing at Fox Sports Detroit. She has experience in business development, fan activation, advertising, sponsorship, large scale event management, and local and national promotions. She has worked at sports organizations including the Florida Panthers, the Washington Nationals, the Chicago White Sox and the XFL. She also worked in Special Events for Mayor’s Office in Chicago.

Jeffrey Porter
Jeff is an American track and field athlete who competes in the 110-meter hurdles. He has a personal best of 13.08 seconds. He has extensive experience of international athletic competition and represented the USA in London 2012 and Rio 2016 Olympic Games. He also represented his country at the 2011 Pan American Games, coming fourth in the hurdles. In light of his achievements, he received an elite athlete development grant from the USATF Foundation in February 2012. He is a graduate of and competed for the University of Michigan and was the 2007 NCAA indoor champion in the 60-meter hurdles. He currently serves as the Chair of the Athletes Advisory Committee for USA Track & Field and as an Independent Director for USA Taekwondo.

Stefan Szymanski
Stefan is the Stephen J. Galetti Professor of Sport Management at the University of Michigan. He is an economist who specializes in the economics of sport and has written extensively on the economics of hosting major sporting events and has acted as advisor to sports governing bodies and national governments on economic and organizational issues. He is author of over 100 publications in peer reviewed journals and seven books, including the New York Times bestseller Soccernomics.


About the University of Michigan Sport Management Program

The University of Michigan Sport Management Program prepares students for careers in the global sports industry. Our curriculum studies the cultural and business impact of sports through hands-on, real-world case studies and consulting projects led by our world-renowned faculty. Our students learn through active engagement with our faculty, academic advisors and alumni mentors, dynamic internships, involvement in cross-campus student-run organizations, and other outstanding professional development activities.

Our Sport Management faculty are the leading experts in sport economics, real estate development, media, management, and marketing. A small sampling includes:

Our Sport Management Advisory Board (SMAB) is comprised of industry leaders from across the country. They provide counsel on student internships, employment opportunities, and curriculum development; they advocate for the U-M Sport Management Program among prospective students, business colleagues, and supporters; and they inspire innovation and push the narrative for the ever-changing and influential world of sport business.

Upon graduation, many of our students will begin careers at sport organizations and corporate business entities while others will continue their education with post-graduate studies in business, law, accounting, and urban planning. Our graduates can be found working in professional league offices like the NBA, NHL, and MLS; with professional sports teams like the Detroit Red Wings, New York Mets, and Milwaukee Bucks; within agencies like IMG, CAA, and WME; and with other industry-leading organizations like ESPN, the NCAA, the New York Times, Under Armour, and more.